Senior Sales Manager, Twitch

Twitch connects creators and communities across Europe through live, interactive entertainment. As a Pan-EMEA Account Executive, you will lead multi-market relationships with global/regional agency groups and multinational brands. You'll architect creator-led, cross-country programs that blend media, branded content, live activations, and (where relevant) commerce, ensuring consistency at scale with local cultural nuance.

You combine commercial rigor, cultural intelligence, and operational excellence. You influence planning cycles, align country teams, and navigate complex matrices to launch programs that are brand-safe, insight-driven, and proven to work across markets.

Key job responsibilities

• Own senior regional relationships; educate and evangelize Twitch across agency networks and top multinational advertisers;

• Design and sell pan-regional creator programs (multi-country streamer rosters, live tentpoles, content franchises, extensions into social);

• Build the operating plan: budget structures, country allocations, measurement frameworks, and case study pathways;

• Partner with local Twitch/Ads AEs/ADM's to land deals, localize creator selection, and ensure compliant execution per market norms;

• Provide guidance on brand safety/suitability, creator vetting, rights/usage, and disclosures; anticipate regional policy differences;

• Understand how EMEA Agency hubs operate and influence centrally planned, centrally bought media campaigns;

• Align with Ad Tech/Amazon DSP, Creative Strategy, Research/Insights, and Events to deliver full-funnel solutions and ROI;

• Represent Twitch at industry forums and client summits; publish regional POVs and analysis to unlock new briefs;

• Think big and act – deliver award worthy ideas and operationalize into custom campaigns across EMEA whilst navigating complexity and ambiguity;

About the team
The Pan-EMEA Twitch team operates at regional scale, partnering closely with local markets and Amazon Ads leadership. We prize strategic thought leadership, crisp execution, and a builder's mindset to push what's possible in live and creator-led advertising.

- 10+ years in international media or creator/influencer sales, including multi-market campaign leadership and senior executive engagement;
- Proven record designing and delivering cross-country, creator-led programs with clear KPIs and post-campaign measurement;
- Robust agency-network and enterprise advertiser relationships across EMEA; comfort influencing annual planning and JBP-style roadmaps;
- Mastery of modern video/social ecosystem and creator economy mechanics (briefing, contracts, usage rights, performance);
- Exceptional written/verbal communication in English; ability to lead through ambiguity in a matrixed environment.

- Platform-side or deep partnership experience with Twitch, TikTok, YouTube/YouTube Gaming, StreamElements or similar creator-led solutions;
- Familiarity with live commerce and shoppable formats; experience integrating creator content across channels;
- Additional European languages; experience building repeatable playbooks and regional enablement for local sales teams;
- Thought-leadership presence (panels, whitepapers, POVs) on creator marketing, live streaming, or gaming culture.

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