Marketing & Communications Manager (m/f/d) – DSEI Germany

Campaign Strategy & Execution

• Play a key role in the further development of the marketing strategy for DSEI Germany – with a particular focus on scalable campaigns to increase national and international reach
• End-to-end responsibility for the conception, planning, management and optimisation of integrated marketing campaigns (online, offline, PR, performance) along the entire customer journey
• Development of data-based campaign logic, KPI frameworks and target group segmentation for exhibitor and visitor marketing
• Creation of compelling communication concepts, core messages and marketing materials for the effective positioning of DSEI Germany

Audience Development & Performance Marketing

• Active participation in the development and implementation of audience growth strategies to increase visitor numbers, leads and conversions
• Continuous analysis of campaign-relevant data (traffic, engagement, leads, ROI) and derivation of optimisation measures
• Development of new measures and tools to increase efficiency in lead nurturing and conversion management

Brand Management & Content Leadership

• Ensuring consistent brand management in close coordination with the global DSEI brand – especially within marketing campaigns
• Responsibility for the content strategy within all campaigns, including editorial planning, creation of text and media content, and development of digital formats
• Conducting continuous market, trend and competition analyses to identify campaign-relevant topics and opportunities

Stakeholder & Partner Communication

• Establishing and maintaining contacts with ministries, authorities, international delegations, associations and industry partners – with a focus on alignment in external communication
• Coordinating media and association partners and managing external service providers, agencies and performance specialists

Project management & internal collaboration

• Managing defined sub-projects in campaign and marketing operations
• Working closely with management, sales and event operations as well as international DSEI teams to coordinate campaign content and objectives
• Supporting the development of content for the conference and supporting programme through research and analysis

• At least five years of experience in events and/or marketing, ideally with proven expertise in campaign management and preferably in the trade fair, defence, security, technology industry or in a complex B2B/B2G environment
• Very good knowledge of digital marketing, performance disciplines and classic communication and campaign formats
• Experience in dealing with political, industrial or governmental stakeholders is an advantage
• Strong organisational skills, analytical thinking and a structured, precise way of working
• Confident manner and excellent verbal and written communication skills
• German and English: business fluent (C1/C2), confident in negotiations, presentations and written communication

We offer:

• A key role in establishing one of Europe's most important new defence trade fairs – with a direct impact on the international visibility of the event.
• A high degree of creative freedom and decision-making authority, as well as direct strategic influence on campaigns and positioning.
• Collaboration with international teams from the Clarion Events Group and DSEI UK.
• A dynamic, professional and international working environment.

We stand for equal opportunities, diversity and respectful cooperation. All qualified applicants will be considered regardless of ethnic origin, skin colour, religion/belief, gender, national origin, disability or other legally protected characteristics.

Due to the scope of our activities, this position requires a background check, which must be successfully completed and continuously maintained.

DSEI is firmly established as the leading international defence exhibition in the UK and Japan. With the launch of DSEI Germany, a European edition will be added to the portfolio. The first event will take place from 9 to 12 March 2027 at Hannover Messe, one of the largest and most modern venues in the world.

DSEI Germany is aimed towards a high-level international audience, including over 1,600 exhibitors, government delegations, national pavilions and companies from traditional and non-traditional defence and security technology.