Marketing Team Lead

Company

Vaylens GmbH

Location

Dortmund

/ Germany

Working hours

Full-Time

Type of work

Hybrid

Employment

Permanent

We develop electric vehicle (EV) charging management software for operators that want to automate charging access, billing and payments for their charging networks and business fleets. With more than 60,000 charge points under our management and 99.9% network uptime, vaylens is trusted by Schneider Electric, Westenergie and other leading operators in DACH, France and the UK. Part of the KOSTAL Group, our team of 90+ employees works from our headquarters in Dortmund, Germany, or remotely across Europe.

Description

Who we're looking for

Our Marketing Team Lead will own the complete marketing function at vaylens, overseeing growth and demand generation, as well as product and partner marketing. You will be the linchpin connecting product, sales, customer success, and partnerships — defining how vaylens is seen, how leads are generated, and how we win in our target markets. This role is perfect for someone strategic and execution-oriented; you'll set vision and lead the team, but you'll also roll up your sleeves and own critical initiatives when needed. Responsibilities for this role are up to you to define and (re)prioritise, such as:

Growth and demand generation

Build and manage multi-channel acquisition strategies, full-funnel campaigns, and lead nurturing

Maintain clarity and focus for your team, stakeholders, and the management team through prioritisation, planning, reporting, and striking an effective balance between long-term growth investments vs. short-term wins

Lead competitive analysis and market research to shape direction, positioning, differentiation

Refine marketing operations, attribution models and performance dashboards

Sales, product, and partner enablement

Plan and manage tradeshows, owned events, and related campaigns and logistics across our three key regions

Oversee feature launches and the development of positioning, messaging, customer stories, and other collateral

Develop GTM launches and co-marketing programs (i.e. joint PR, webinars, tradeshows, etc.) with key partners

Gather and leverage market insights, customer feedback, and usage data to refine campaigns and provide employees and partners with training and frameworks

Team management

Mentor and grow a high-performing marketing team

Manage sales and marketing budgets, forecast ROI and optimise spend

Integrate and oversee marketing tools and automation

Report key metrics and present business impact to executive leadership

Foster cross-functional collaboration with sales, product- and partner management, and customer success

Qualifications

You have 8+ years in B2B SaaS marketing (with 3+ years in leadership) with deep experience in go-to-market strategy, growth marketing, demand generation, product marketing, and/or partner marketing

You have a track record of driving measurable revenue growth from marketing campaigns

You're obsessed with metrics that matter, but know when to trust intuition and storytelling

You prioritise ruthlessly and move fast but not at the expense of your teammates

You guide your team with trust and empathy and create an environment where everyone feels heard, respected and enabled to do their best work

You're comfortable operating in ambiguity, scaling processes across growth stages

You have excellent communication and stakeholder management skills

Benefits

A purpose-driven company driving Europe's transition toward electric mobility

Passionate colleagues with a hands-on mentality

A safe and future-oriented workplace as part of the Kostal group

Flexible working hours and location

Great opportunities for career growth

Extras like gym or yoga class memberships, etc