Specialist II, Brand Marketing, Football, Germany

Are you ready to help shape the future of football culture in Germany? As Specialist II, Brand Marketing, Football, Germany & Nordics, you'll play a pivotal role in driving Nike's football brand strategy across Germany and Nordics into execution, with a very strong focus on the German market.

Based in Berlin, you'll join the German & Nordics Marketing team, where sport, culture, and community come together. Your role will bring Nike's football vision to life through impactful storytelling, strategic campaigns, and on-the-ground activations that connect with athletes, consumers, and cultural leaders in authentic and inspiring ways.

You support the team on execution World Class x-functional brand campaigns. As a team we take global campaigns and tailor them for local impact, helping Nike stand out in one of the world's most passionate football markets. You are the main expert on connecting the plans with our local consumer and support the execution from end-to-end.

WHO YOU'LL WORK WITH

In this role, you'll work closely with the German & Nordics marketing team while collaborating with key partners across Sports Marketing, Communications, Energy Marketing, and Social Community and Impact.

You'll also build relationships with local creators, community organizers, clubs, and other cultural voices who shape the football scene in Germany. Your work will stay closely aligned with the EMEA Football and Nike Sportswear Brand Teams, as well as Brand Creative; ensuring a unified approach across strategy and execution.

WHO WE'RE LOOKING FOR

You're a culturally aware, forward-thinking brand marketeer with a deep love for football and a strong understanding of what moves youth culture today. You know how to turn insights into ideas, and ideas into work that resonates. You thrive in fast-paced, collaborative environments and are ready to drive impact on a local and regional scale.

WHAT YOU BRING

• Experience in brand marketing and/or campaign or content management, with strong cross-functional collaboration.
• Experience in football marketing or content roles, with a deep understanding of the football consumer in Germany.
• Knowledge of streetwear, lifestyle, and sportswear culture in Germany is essential.
• Experience working with creators, influencers, and youth-focused digital platforms in Germany.
• Familiarity with the football retail environment in Germany.
• First experience in leading projects and aligning teams internally and externally.
• A personal connection to football culture and a strong understanding of its relevance both on and off the pitch, as an active or former amateur player in a German Football Club.
• A flexible, proactive mindset and comfort working in fast-moving, evolving environments.

WHAT YOU'LL WORK ON

Reporting to the Director, Brand Marketing Football, Germany & Nordics, you'll be responsible for delivering Nike Football's brand impact across the country.

You'll support the planning and execution of seasonal brand campaigns, from concept through to activation. You'll bring energy and precision to product launches, cultural moments, and grassroots initiatives that speak directly to the football community in Germany. You are the go to person in the team when it comes to football related consumer insights. You always have an eye on social moments and trends of the local and global football culture.

Your work will connect Nike's global football strategy to local audiences in a way that's authentic, meaningful, and forward-looking. You'll help to manage cross-functional alignment, foster key partnerships, and ensure every execution reflects the voice of the German football consumer, while staying aligned with Nike's broader brand direction.