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Senior Product Marketing Manager – Pricing

vor 2 Wochen

Köln, Nordrhein-Westfalen, Deutschland SoSafe Vollzeit

SoSafe is one of the leading human risk management providers in Europe. Our award-winning awareness platform triggers behavioural change by providing effective and engaging training and simulations on cybersecurity and data protection. Cybercrime is a growing global challenge — we invite you to help be part of the solution

We are seeking a strategic and experienced Senior Product Marketing Manager – Pricing & Packaging to join SoSafe. This role will drive the development and execution of pricing and packaging strategies that accelerate growth and align with our sales-led go-to-market motion.

Here's how you'll make a difference:

  • Own and Refine Pricing & Packaging

  • Take ownership of SoSafe's pricing and packaging strategy end-to-end — from analysis and strategy to execution and iteration.

  • Shape packaging to make our offerings clear, easy to understand, and aligned to customer needs, jobs-to-be-done, and willingness to pay.
  • Continuously refine monetization strategies to drive growth, adoption, and long-term customer value.

Turn Insights into Action

  • Lead customer and market research, including quantitative studies and qualitative feedback.
  • Monitor customer needs, product evolution, and competitive dynamics to inform actionable recommendations.

Drive Revenue and Growth

  • Identify and act on monetization opportunities across the customer journey, including onboarding, feature adoption, upsell, cross-sell, and retention.
  • Partner with go-to-market teams to position pricing and packaging effectively for different segments.
  • Use experimentation and data-driven insights to optimize pricing and packaging strategies over time.

Collaborate and Influence

  • Work cross-functionally with Product, Product Marketing, Sales, Finance, Sales Operations, and Leadership to align pricing initiatives with business priorities.
  • Present recommendations to senior stakeholders, driving clarity, alignment, and confidence in decisions that impact revenue and customer experience.
  • Be the internal expert for pricing and packaging, providing guidance and structured thinking.

What makes you a great fit:

  • 8+ years of experience in the technology industry, focusing on Pricing & Packaging, Monetization, Product Marketing, Business Planning, or Corporate Strategy.
  • 3+ years in roles with hands-on pricing and packaging responsibility, ideally in B2B SaaS.
  • Proven experience building pricing and packaging proposals that meet customer needs and drive acquisition, adoption, and expansion.
  • Strong understanding of sales-led GTM motions and how pricing influences buyer decision-making across the sales cycle.
  • Deep knowledge of pricing frameworks and methodologies, including value-based pricing, tiered models, and packaging design.
  • Advanced analytical skills, capable of turning complex data into clear, actionable recommendations.
  • Strong program and project management skills; able to drive cross-functional initiatives through influence.
  • Excellent communication and storytelling skills — able to explain complex topics simply and persuasively to different audiences.

What we offer*

  • Work/Life balance: Flexible hours, 33 vacation days
  • Wellbeing and financial support: Access to Open Up, corporate discounts
  • Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups
  • And the list goes on: Tech equipment, referral bonuses, dog-friendly HQ
  • Perks and benefits listed above are for full-time employees and may vary slightly by office location. These are just a sample — you'll learn more during the interview process.

About Us
At SoSafe, we're on a mission to make the digital world safer by addressing the human factor in cybersecurity. As one of the fastest-growing security awareness scale-ups worldwide, we leverage behavioral science and data-driven learning to empower people against cyber threats. Our Human Risk Management approach helps organisations turn their employees into their strongest line of defence.

Backed by leading VCs like Highland Europe and Global Founders Capital, we're rapidly expanding across the globe. We're looking for team players who want to drive meaningful change in cybersecurity, take ownership of their work, and grow with us.

If you thrive in a vibrant, purpose-driven environment that values innovation, diversity, and collaboration, then this is the place for you