Marketing Director

We're looking for a strategic and hands-on Marketing Director (m/f/d) to lead all marketing efforts across the customer journey, from awareness to repeat bookings. You'll own the marketing strategy, team, and performance, driving measurable growth through data, creativity, and smart execution.

Working closely with Product, Content, and Commercial teams, you'll connect performance, brand, and B2B marketing into one powerful growth engine. You'll lead with clarity, set priorities, and ensure journaway's marketing is as inspiring as the journeys we create.

As we enter a new phase of growth focused on conversion, lifetime value, and marketing excellence, we're looking for a Marketing Director ready to lead this next chapter.

Make your mark. Shape and drive the marketing vision that inspires travelers, strengthens our brand, and powers business growth.

Define the strategy: Translate business goals into clear, data-driven marketing strategies that span brand, destination, performance, and promotional activities.

Own the roadmap: Lead the annual and quarterly marketing calendar, ensuring alignment with commercial, content, and product priorities.

Lead by systems: Implement smart frameworks, automation, and AI tools to sharpen focus and efficiency.

Drive execution: Oversee full-funnel marketing across paid, owned, and earned channels — from Meta and Google Ads to social, influencer, and CRM.

Empower growth: Own performance marketing and CRM/lifecycle campaigns to increase conversions, repeat bookings, and referrals.

Foster experimentation: Introduce robust A/B testing and data-led optimization across campaigns, content, and user journeys.

Inspire collaboration: Partner with cross-functional teams to continuously improve our booking funnel, CRO, and user experience.

Expand destinations: Launch and grow new trip types, destinations, and travel themes through impactful product and destination marketing.

Lead B2B excellence: Scale partnership, travel agency, and co-marketing initiatives that bring travelers closer to their next adventure.

Build a high-performing team: Lead with clarity, feedback, and accountability. Foster a culture of creativity, curiosity, and continuous improvement.

Measure what matters: Track and analyze KPIs including CAC, CLTV, CVR, traffic, bookings, and margin to inform smarter decisions and sustainable growth.

7+ years of marketing experience, including 3+ years in a leadership role — ideally in travel, e-commerce, or marketplace environments.

Proven success in scaling both acquisition and retention programs.

Deep expertise in performance marketing and lifecycle CRM.

Strong cross-functional leadership across content, product, commercial, and data.

Experience leading small, high-output teams in fast-paced settings.

A structured, systems-driven mindset focused on scalable processes and automation.

Commercially sharp, analytical, and confident in managing budgets and performance metrics.

Fluent in English; German is a plus.

Stay flexible: Dynamic working hours and hybrid setup for more freedom in your daily life.

Time off & more: 30 vacation days, 50 workation days, and 2 social days for your passion project.

The journaway base: Fully furnished apartment in Leer (East Frisia) – ideal for your start or office visits.

Remote with connection: Modern home office setup and real collaboration at our office in Leer.

Team spirit live: journaway summer vibes, afterworks, movie nights, and many more events.

Secure your future: Company pension scheme to support your tomorrow.

Stay fit: Hansefit membership and sporty team highlights like our tennis camp.

Travel love included: Travel Industry Card and special discounts for your next trip.

journaway is not a typical travel tech company. We're the Anti-Holiday platform. We want our users to design and experience their bucket list dreams, to travel in a sustainable and social way, to get to know and fall in love with our beautiful world and its many hidden gems. To achieve this, we aim to revolutionize how people plan and book their trips. By seamlessly combining flights, hotels, excursions, rental cars, and more, we empower travelers to build customized travel experiences with ease. Our technology removes complexity to allow the user to focus on what truly matters - the journey itself.