Senior Specialist

AT A GLANCE

The Senior Specialist - Sneaker Key Account Marketing, EMEA is responsible for On's brand development, positioning, and consumer growth at Snipes while simultaneously providing support for the Account Marketing Team on JD Sports. 

You will use your marketing expertise to partner with the retailers as well as cross-functionally with Brand Studio, Brand Comms, Ecom, Sales, Merchandising and Brand Activation teams to craft and deliver thoughtful marketing plans. You will bring On's mission to life for our consumers by authentically creating memorable moments that drive brand affinity and lead to commercial growth. This will be achieved by successfully fusing your brand, retail, event, influencer, and digital marketing skills.

You will collaborate closely with the Key Account Managers for Snipes and JD Group, and On's regional counterparts to craft and bring to life the marketing strategy. This role reports into the Sr. Lead - Sneaker Key Account Marketing, Europe and can work from one of our 3 EMEA key city office hubs: Zurich, Berlin, or London. 

YOUR TEAM

We are the EMEA B2B Strategic Partner Marketing team, a close-knit and diverse group of retail marketing pros who see the best in people and know how to leverage that to build thriving partnerships. With our finger firmly on the pulse of the community, our mission is to collaborate with our regional retailer partners to create bold, culture-shaping moments for our consumers that are worth talking about, drive brand awareness, and ultimately lead to commercial success by helping them find products they love and a brand they resonate with.

YOUR MISSION

• Account Marketing Plan Development: Develop and execute the marketing strategy for Snipes and JD Sports, ensuring alignment with Brand Studio, Sales, and Brand Activation Teams.
• Build Consumer Connection: Drive initiatives to build a robust grassroots consumer connection in key sneaker cities across EMEA, ensuring we drive both brand awareness and brand relevance with consumers in places where trends start.
• Co-Created Campaign Creation: Work in partnership with the Brand Studio (Creative Lead, Copy, Art Direction) to develop engaging campaigns and connect our tech centered product storytelling with the cultures we serve.
• Full-Funnel Ecommerce Growth: Use your digital marketing expertise to bring a full-funnel approach to your activations and drive e-commerce growth with partners.
• Build Strong Partnerships: Be On's lead marketing partner with Snipes and a key project owner with JD in a complex and fast moving environment
• Cross Functional Collaboration:  Use your natural leadership abilities to bring people together around a common mission by being able to clearly communicate your goals, and vision for the project and provide clear organizational leadership and clear decision making to see your projects come to life.  

YOUR PROFILE

• Typically 6 years of progressive experience in a marketing, sales, and/or e-commerce role, preferably within the fashion, lifestyle, or sporting goods industries, with expertise in the sneaker market.
• You inspire confidence and alignment through clear, thoughtful, and authentic communication with senior stakeholders at our most important accounts.  
• You're driven to make an impact — blending innovative thinking with a clear understanding of business priorities and commercial impact.
• Considerable experience with digital marketing activations in an e-commerce environment.
• You are hands-on, you make things happen, and you are able to deliver end-to-end.
• You understand brand storytelling and how to bring this to life across multiple channels.
• You are a self-starter, solution-oriented, and have an organized working style that enables you to deliver and execute numerous projects at once in a fast-paced environment.
• You have a consumer-centric mindset, are forward-thinking, and enjoy leveraging consumer insights and data.  
• Willingness to travel regularly based on business needs, with flexibility and support to accommodate personal circumstances.
• You are a team player who is able to prioritize the needs of the collective and aren't afraid to get your hands dirty when other players are in need of a helping hand.
• You see the best in people and are able to leverage that to build sustainable partnerships.
• Deep awareness and understanding of the next gen sneaker and streetwear culture landscape, particularly in Germany, France, or the UK