Performance Marketing Lead

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.6 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs
• Over 1.6 million members: 800,000 UK and 800,000 in India and growing rapidly
• Over $200 million raised in funding
• Over 2500 Tideans globally - we're diversity champions
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, India

ABOUT THE TEAM:

The Germany marketing team sits within the Member Accession Marketing team and is responsible for increasing our awareness and bringing new customers to Tide in Germany. We have large growth plans and need someone to be at the forefront of realising them.

ABOUT THE ROLE: 

As Germany Performance Marketing lead you will be responsible for:

• Own Marketing Strategy: Develop and execute a comprehensive marketing strategy for ongoing market expansion the primary KPI's being around attracting business bank account customers to Tide.
• Lead and mentor a fantastic team of marketing managers fostering a culture of performance, collaboration, and accountability.
• Be responsible for marketings key performance indicators (KPIs) and regularly analyse marketing performance data to make data-driven decisions about the strategic approach of German marketing strategy.
• Give strong performance based commentary against the German marketing strategy. 
• The ability to react well to adversity and the proactivity to turn around performance dips before they negatively impact targets.

WHAT WE ARE LOOKING FOR: 

Tide is seeking a stand out performance marketing lead and an excellent all rounder. The ideal candidate will have:

• A proven track record of at least 8 years in performance marketing.
• Experience managing and leading cross-functional marketing teams across multiple locations, counties and products.
• Excellent communication and stakeholder management skills.
• A deep understanding of marketing data and what truly drives meaningful and measurable performance.
• A strong commercial mindset able to see the big picture and optimise the overall channel mix to bring commercial gains for Tide.
• A history of managing multi-million Euro budgets and driving performance across a range of marketing channels.
• Experience in financial services – preferably in technology-driven & scale-up environments.

WHAT YOU'LL GET IN RETURN: 

• 25 days of paid leave per year
• Additional 3 days of paid leave for volunteering or L&D
• We invest in your development with professional L&D budget 
• The Deutschland-Ticket
• Share options
• Extended Parental Leave
• Mental health support through Plumm
• A one-off home office budget
• Work and travel globally - up to 90 days per country outside of your home country
• Team socials 
• Sabbatical Leave 
• Option to take your your work device as your own (eligibility applies)

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members' diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone's voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone's voice is heard.

 
Disclaimer
 
It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:

• Tide does not charge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
• Communication from Tide will only come from an official  email address.
• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.

Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.

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