Brand Manager Milka Chocobakery

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride. Also suitable in part-time (80%+).
Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.

How You Will Contribute

• Support the management of the Soft Cakes & Tender portfolio in Germany, ensuring execution aligns with the overarching brand strategy set by the Marketing Manager.
• The BM has responsibility for two segments within the German Chocobakery business – Soft Cakes & Tender.
• Develop and implement marketing plans for the Soft Cakes &Tender segments, integrating and amplifying European projects while recommending scalable locally-created initiatives when needed to achieve business objectives.
• Analyse consumer behaviour, market trends, and competitive dynamics to provide insights and recommendations to the Marketing Manager.
• Oversee a segment of the brand marketing budget, ensuring efficient allocation, spend tracking, and delivery of targeted outcomes.
• Implement the media strategy and develop the integrated marketing campaign for Soft Cakes & Tender across all touch points, ensuring brand consistency, recommending a clear set of KPIs and strong consumer engagement
• Develop the innovation pipeline for their two segments, including product launches and other product-change initiatives, working closely with cross-functional teams to ensure timely delivery.
• Collaborate with Finance, Category Planning, Supply Chain, and Sales teams to ensure smooth execution of brand initiatives and resolve/recommend operational challenges when needed.
• Work collaboratively within the Biscuits & Baked Snacks marketing team, providing guidance and support to junior team members, while contributing to overall team success.

What You Will Bring
A desire to drive your future and accelerate your career and the following experience and knowledge:

• University degree: Business, Marketing
• Relevant professional experience in a marketing department (5-7 years) & in an international FMCG environment
• Solid experience on guiding teams to success; Very good track record on brand building, activation & product launches
• Ability to work with autonomy, Creative and open minded, Organizing and problem solving skills, Analytical and structured thinking, strong presentation and engagement skills
• Skills on computer literacy, esp. MS Office
• English and German fluency

Relocation Support Available?
No Relocation support available

Business Unit Summary
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply

Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
Job Type
Regular

Brand & Portfolio Management

Marketing