Area Sales Manager

Why join us?

Founded in Copenhagen in 2002 with the ambition of creating contemporary furniture, lighting and accessories for modern living, HAY's vision is to create high-quality and well-designed products in collaboration with some of the world's most talented, curious, and courageous designers. Through the commitment to sophisticated industrial manufacturing processes, HAY strives to make good design accessible to the widest possible audience.

AREA SALES MANAGER – CONTRACT

Based in Frankfurt, Stuttgart, or somewhere centrally located between the two, to ensure convenient access to key regions.

Do you have deep connections in the design and contract industry? Do you combine a service mindset with commercial drive and strong relationship skills? And are you excited to join a world-renowned design brand?

If yes, please read on

About the job

We're seeking a hands-on, proactive individual who combines operational excellence with strong relationship-building skills and a genuine passion for design. You're ambitious, love to see results, and thrive as a team player.

As Area Sales Manager, you will be part of our DE Contract Sales team, reporting directly to the Contract Channel Director.

In this role, you will be responsible for driving business development across Central Germany, focusing on dealers, end-users, hospitality groups, and leading specifiers. Your primary goal will be to build and nurture long-term relationships with major dealers, corporate accounts, hotel operators, and architectural & design practices, positioning the brand as a preferred partner for large-scale contract projects.

More specifically, the tasks include...

• Develop and implement a strategic business development plan for Central Germany
• Identify, target, and secure major contract opportunities with end-customers such as corporate headquarters, hospitality groups, coworking operators, universities, and public institutions
• Build and maintain strong relationships with Contract stakeholders, ensuring early involvement in project specifications
• Deliver impactful presentations, product workshops, and showroom experiences to specifiers and clients, keeping the brand top of mind for significant projects
• Collaborate with the Contract team to enhance client engagement, host targeted events, and generate new business leads
• Monitor and manage the project pipeline, track specification wins, and provide clear reporting on activities and opportunities
• Work closely with internal stakeholders to ensure seamless execution of large projects from specification to delivery

Are you the Area Sales Manager we are looking for?

Role expectations

• Established and relevant network in the industry
• Exceptionally likable, approachable, and relationship-oriented – able to build trust quickly and foster long-term partnerships
• A genuine service mindset – thrives on supporting clients, delivering solutions, and going the extra mile
• Excellent communication, presentation, and negotiation skills, with a natural ability to connect with people at all levels
• Highly organized, with the ability to manage multiple stakeholders and complex projects simultaneously
• A proactive self-starter with strong commercial acumen, balanced by a collaborative team approach

Experience required

• Proven track record in B2B sales within hospitality, contract furniture, interiors, or design-driven industries
• Fluent in German and English (written and spoken)

You want to be a part of HAY?

Then do not hesitate to send us your application and CV as soon as possible and no later than Sunday 30 November 2025. We evaluate candidates on an ongoing basis.

If you have any further questions regarding the position, please do not hesitate to contact John Cain at

Who We Hire?

Simply put, we hire qualified applicants representing a wide range of backgrounds and abilities. HAY is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We're committed to equal opportunity employment, including veterans and people with disabilities.

MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MillerKnoll Talent Acquisition at

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