Category Manager

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.  

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.  

Location: Preferred Hamburg or Düsseldorf, hybrid in our offices. Remote can be considered for the right candidate.

We are seeking a Category Manager DACHIT to support the execution of our category strategy and accelerate our ambitious growth journey. Reporting to the Senior Category Manager DACHIT (Germany, Austria, Switzerland, Italy), this role requires a category & shopper enthusiast with a strong analytical mindset and a deep understanding of market trends and consumer behaviour. 

Key Responsibilities:

Market Insights & Analysis:

• Analyse sales data, market trends, and shopper insights to inform category decisions 
• Monitor competitor activities and assess potential impacts on our categories

Performance Tracking:

• Continuously track and report on category performance to the business 
• Use insights to adjust strategies and improve overall category performance

Product Portfolio Management:

• Balances external realities with internal objectives and support cross-functional commercial teams (Sales, Marketing & Revenue Growth Management) towards commercial execution excellence 
• Collaborate with cross-functional teams to drive strategic innovation projects and support new product launches through deep understanding of customer and category dynamics

Trade Category Leadership:

• Analyse trade and consumer panel data to deliver retailer sell in stories in collaboration with Trade Marketing and Key Account Managers 
• Identify growth potentials and provide category recommendations to retailers 

So, what does it take to be successful in this role? 

• 3+ years of experience in Category Management or similar field, ideally within the FMCG sector
• First touchpoints with developing and executing category strategies
• Strong analytical skills with proficiency in data analysis tools
• Excellent communication and interpersonal skills with ability to work cross-functionally
• Independent way of working and flexibility to adapt to changing market dynamics
• Fluent German & English language skills are a requirement

What's next 

If this position sounds exciting, please hit the  button now 
If you have questions, feel free to reach out to Marie Mantel, Interim TA Specialist, at  

#LI-MM1 

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.  

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.  

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.