Growth Marketing Manager

At FORMEL SKIN, we're at the forefront of revolutionising dermatology and reshaping the landscape of healthcare. Our mission is to establish a global online dermatology clinic, making highly effective dermatological treatments easily accessible to all. We've made significant strides, garnering support from some of Europe's most prominent health and consumer investors.

To date, we've successfully provided over one million treatments to our patients. Our dynamic team is passionate, ambitious, and brings a wealth of experience from successful health and consumer tech ventures. Based in Berlin, a city known for its vibrancy, we're committed to expanding our reach and impact, offering you the opportunity to be part of our exciting journey.

We're looking for a curious and highly analytical Growth Marketing Manager (m/f/d) to discover and scale our acquisition channels. You will be the engine of our new channel experimentation, systematically identifying, testing, and validating opportunities that sit outside our core performance channels. From CTV and audio to direct mail and partnerships, you will have the autonomy and budget to find our next major growth lever.

This is not a typical marketing role focused on optimising existing campaigns. This is a 0-to-1 opportunity for a true builder. You'll be a scientist, strategist, and operator all in one, with a clear mandate to test, fail, learn, and scale. Your successes will directly contribute to diversifying our marketing mix and securing our long-term, sustainable growth.

What you'll do:

• Own the experimentation pipeline – Build and manage a rigorous, high-velocity testing framework to identify, prioritise, and execute growth experiments across a wide range of potential new channels.
• Launch and scale new channels – Take validated ideas from initial test to fully-fledged acquisition channels, developing the playbook, managing budgets, and building the business case for further investment.
• Manage the full experiment lifecycle – Run the end-to-end process for each test: from hypothesis generation and financial modelling to creative briefing, technical setup, execution, and post-campaign analysis.
• Champion disciplined measurement – Define clear "kill or scale" criteria for every experiment. Utilise geo-lift tests, incrementality measurement, and cohort analysis to prove the true impact of your channels.
• Manage an experimentation P&L – Own and deploy a dedicated seven-figure experimentation budget, allocating capital efficiently to the highest-potential opportunities and reporting on portfolio performance.
• Partner cross-functionally – Work hand-in-hand with data to design tests, creative to produce bespoke assets, product to build required landing pages, and finance to model potential outcomes.

Who you are:

• Strong experience in a growth, performance, or user acquisition role within a fast-growing tech or DTC company. Direct experience in launching and scaling new channels is essential.
• Fluent if both German and English.
• Hypothesis-driven and deeply analytical. You are comfortable building a financial model from scratch, can separate correlation from causation, and live by the principle of statistical significance.
• A T-shaped marketer with a broad understanding of many channels but a deep, hands-on expertise in at least one or two (paid social, search, affiliates, etc.).
• Resourceful and biased to action. You know how to get a test live quickly and creatively, even without a perfect playbook or existing infrastructure.
• Fluent in data analysis. Proficiency with tools like Looker/Tableau and Excel/Google Sheets is a must. Basic SQL knowledge is a strong advantage.
• Thrive in ambiguity and are comfortable with failure. You see a failed test as a valuable learning opportunity, not a setback.
• An excellent project manager, able to juggle multiple experiments and stakeholder relationships simultaneously without dropping the ball.
• A compelling communicator who can build a powerful narrative around data to influence decision-making and secure buy-in for new initiatives.

Why work with us?

• Drive the discovery and scale-up of our next major growth engines: As Growth Marketing Manager, you'll own a seven-figure experimentation budget, build net-new acquisition channels from scratch, and turn bold hypotheses into measurable impact—joining a team that's rewriting how we grow, one high-velocity experiment at a time.
• Benefits to perfectly fit you: every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours, hybrid work set up & a remote work option (4 weeks within the EU).
• Building a great team together: At FORMEL Skin, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you're passionate about collaborating with like-minded individuals, you'll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.