Product/Content Marketing Manager

paretos is the leading AI-based decision intelligence platform to make effective, data-driven decisions across entire organizations, enabling business users to evaluate complex data, predict future scenarios and take optimal actions via a no-code UI and integrations with no prior data science knowledge needed. As a "remote-first company" with team members all over Europe, we strongly believe that this ambitious path is only possible with a great and diverse team.

paretos is an inclusive company with equal opportunities for all. Our corporate culture is guided by the principles of GUNG HO - we believe in the synergy of worthwhile work, the control of achieving a common goal, and the importance of cheering each other on. We are proud to have brought together passionate, high-performing and caring people of all genders, cultures, backgrounds and views. Together, they all form the heart of the company and drive us to new heights every day. The combination of remote work and regular onsite events is the key to strengthening our team spirit and forming our culture. To keep this up, we are happy to receive your application if you already live in Europe or if you're open to relocating.

Marketing is a key function to continue and scale our very successful growth strategy, promoting the value of Decision Intelligence to more customers in the DACH region - and as a next step in other markets. We celebrate bold, fresh and value-centric B2B marketing that B2C start-ups dream about. Our success will rely on your ability to deliver high-quality vertical and thought leadership content and activities to the right people at the right time on the right channels.

We are therefore looking to hire an energetic, strategic, can-do attitude individual to join our marketing team with experience in a B2B Startup and a background in content marketing.

As a Marketing Manager at paretos, you are the driving force behind our brand presence and customer engagement. You will craft and execute impactful marketing strategies, ensuring our message resonates across audiences and channels. With your creativity, strategic mindset, and passion for growth, you will empower our teams, align efforts across functions, and help us scale sustainably while inspiring our customers and community.

Your main tasks will include:

• Creating and executing audience-focused marketing content such as blog posts, case studies, whitepapers, email campaigns, and social media.
• Turning complex product features and customer insights into clear and compelling stories and value propositions.
• Shaping and evolving our content and growth strategy, including SEO optimization, editorial planning, and acquisition/retention initiatives.
• Setting up and managing performance marketing campaigns (e.g., LinkedIn) to drive measurable impact.
• Collaborating closely with Sales, Product, and Customer Success to align marketing activities with business and customer needs.
• Developing and maintaining product messaging, value propositions, battlecards, and sales enablement materials.
• Monitoring and analyzing key marketing metrics, turning insights into actionable recommendations.
• And many more growth/marketing topics such as exclusive events, conferences, and other growth inititiaves

• Several years of experience in Product Marketing, Content Marketing, and/or Copywriting, ideally within a Tech / B2B SaaS or software environment
• Strong copywriting skills, with the ability to translate complex topics into clear, engaging, and impactful messaging
• Proven storytelling talent, turning customer experiences and product features into compelling marketing narratives
• Excellent communication and collaboration skills, with experience working closely across Product, Sales, and Customer Success
• Hands-on, pragmatic, and results-driven, with a strong drive to implement and continuously optimize marketing initiatives
• Fluent in German and English, both written and spoken; able to produce professional content in both languages

These perks will be waiting for you if you become part of the paretos family:

• We are a remote-first company – nevertheless you're still very welcome to work at the office and enjoy the great view over Heidelberg
• At the office you can test your barista skills and brew some great coffee to keep you going throughout the workday or enjoy some coffee talks with your fellow paretoneers. (You might even be awarded the next "paretos office barista of the year" at our Christmas party)
• Talking about the team: you'll complement a highly skilled & motivated team of paretoneers ready to hit the road and have fun along the way
• We regularly enjoy professional and fun events online and IRL with the whole team
• You'll get the office equipment you need to show off your full potential. We believe that your capabilities shouldn't be limited by hardware components
• Flexible working hours, adjusted to the team interaction and communication needs
• Receive a mobility budget to access various kinds of transportation whilst setting off your carbon emissions
• If you are part of the paretos dog club, feel free to bring your furry friend to the office

We are continuously expanding our benefits as we grow to ensure an environment where our team members feel comfortable and happy to work at.

This is it from our side for now. What about you? Are you ambitious to disrupt the Decision Making & AI Optimization world with us? Then send us your application

Note: We encourage you to apply for this role, even if you don't match all the requirements 100%. As long as you inherit the eagerness to learn, we are happy to be convinced that you are the right fit for us.