Area Sales Manager

We're not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.

Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it

At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.

So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you

The Role

Norton is looking for commercially driven and relationship-focused Area Sales Managers (X2 Roles Vacant) to oversee retail and dealer network performance within the Germany Territory. This role will be key in driving motorcycle and accessories sales, improving retail standards, and supporting our dealer partners to deliver sustainable growth in alignment with our brand goals.

As Area Sales Managers, you will be the vital link between the business and our dealer network. Working closely with your Regional Sales Business Manager, you will coach, challenge, and support dealerships to meet and exceed targets, uphold brand standards, and deliver an outstanding customer experience.

Duties/Responsibilities

Dealer Engagement & Performance

• Act as the primary point of contact for a new, growing group of German dealerships.
• Monitor and analyse dealer sales performance (new and used motorcycles, accessories, finance, etc.) and work collaboratively to improve results
• Provide clear action plans and support for underperforming dealers
• Lead quarterly business reviews with dealers and support strategic planning

Sales Execution & Reporting

• Deliver area sales targets in line with national objectives.
• Track pipeline health and demand forecasting across dealers

Ensure accurate and timely reporting of sales, stock levels, and order intake.
- Work with internal teams (marketing, product, operations) to optimise territory performance.

Network Development

• Support the implementation of sales campaigns and product launches at a local level.
• Identify opportunities to improve retail coverage, brand visibility, and customer satisfaction.
• Contribute to dealer appointment, onboarding, or network change decisions in your region.

Brand and Retail Standards

• Ensure dealer adherence to corporate identity, retail standards, and customer experience guidelines.
• Promote best practices across your area to drive consistency and customer loyalty.
• Champion the voice of the dealer and the customer within the wider business.

Personal Specification

• Knowledge of motorcycle products, retail operations, and dealership business models.
• Experience in sales reporting tools and CRM systems.
• Passion for the motorcycle industry and enthusiasm for engaging with customers and dealers alike.
• Proven experience in a field-based sales role, ideally within the automotive or motorcycle industry.
• Strong commercial acumen with the ability to analyse performance data and drive improvements.
• Confident communicator with excellent influencing, coaching, and negotiation skills.
• Self-motivated and organised with a results-driven mindset.
• Willingness to travel frequently within the assigned territory

We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.

Join us and see for yourself

PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS

Department

Commercial

Role

Sales

Locations

Germany Offices

Remote status

Hybrid

Employment type

Full-time