Sales Representative

Sales Representative (m/f/d) – Altra Running (South Germany)

Live the Brand

Founded in 2009, Altra Running is headquartered in Denver, Colorado. It all started when Golden Harper began reimagining running shoes to better serve natural movement. With the revolutionary "Zero Drop" concept and a commitment to biomechanics, Altra has grown into a leading brand for runners who seek performance, comfort, and innovation. The name "Altra" comes from the Latin word altera, meaning "to fix or mend something that is broken" — a philosophy that continues to guide our journey.

Let's Talk About The Role

The Sales Rep is the account lead and ultimately responsible to ensure all opportunities in the area of sales, marketing, product and operations are heard and quantified. The primary goal is to ensure that all seasonal and yearly quantitative and qualitative objectives are met and aligned to the overall EMEA/country strategy.

How You Will Make a Difference

​Strategy:

• Build and maintain strong strategic partnerships across your territory.

• Own and execute strategic account plans, aligning seasonal initiatives with the EMEA Go-To-Market strategy.

• Identify and seize new business opportunities across your territory

• Conduct regular store visits to Drive the in-store Brand presence, to ensure excellent Brand consumer awareness and connection.

• Own your agenda and territory - you're trusted to act autonomously and with impact

Revenue:

• Drive the business, implement and nurture profitability, in line with key metrics and Brand guidelines.

• Lead in the development and implementation of account specific marketing plans.

• Plan, control and execute activities to hit the required sales targets and the desired profit margins.

Process & distribution:

• Drive the seasonal selling 'Go to Market' process.

• Establish and maintain close contact with the management and all key decision makers or influencers within the Account.

• Drive the assortment planning process within the defined distribution policy with the account, to ensure market differentiation, in order to build the base for future sustainable profitable growth.

Skills for Success

• Education: BA or BS degree in sales (Apparel or Industrial) or related field

• Experience: +2 years relevant and progressive experience in Sales management

• Language skills: Fluent in German and English

• Strong knowledge of the Outdoor/ Sports industry in respective countries/ area

What's in it for you?   

Most companies like to say they offer a competitive salary, an amazing bonus/benefit and pension scheme as well as staff discounts (btw we offer 50% on all VF Brands). We also do this, only quite different. Because it's not just our products which set us apart from others. It's our people and we believe they deserve to be nurtured and looked after. 

That's why, on top of the usual benefits, we offer much more:

• Career ownership, enabling you to build your knowledge and experience across different brands and even different countries.

• A supportive feedback-based culture where respect and integrity guide us in what we do.

• Tailored training. From a thorough induction to ongoing online and face-to-face training, we are committed to helping you grow, both professionally and personally.  

• An inclusive environment where people of diverse backgrounds, lifestyles and nationalities love working together.

About VF

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It's the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at

Free to Be, Inclusion & Inclusion & Belonging

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

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