MARKETING Product Marketing Lead

The role

As the Product Marketing Lead, Global Partnerships, you will be the strategic owner and operational linchpin for defining and executing high-impact Corporate, Product-led incentives and Brand Partnership campaigns across the international business. You will be acting as the sole Product Marketing point of contact to manage and orchestrate these complex, high-value workstreams.

This is a senior individual contributor role that requires a strategic, data-driven Product Marketer with exceptional operational expertise. You will leverage your strong project management skills to not only ensure disciplined execution, but to also define the product messaging and go-to-market strategy for partnerships that drive measurable brand and commercial impact. You are the single entity overseeing these projects, guaranteeing efficiency and strengthening governance across the entire lifecycle.

What you'll do
Strategic Ownership & Go-to-Market (GTM) Definition

• Define GTM and Messaging Strategy: For Corporate Partnerships, you will be consulted on the product-based incentive strategy (e.g., product categories and offer mechanics) and will define the channel plan to be included as a negotiation barter. For Brand Partnerships, you will collaborate with Brand on the campaign strategy.
• PMM-Led Testing Framework: Consult on the development of the testing framework to determine key campaign objectives and BD briefing parameters (e.g., channels to test vs. scale, price thresholds).
• Messaging & Narrative Crafting: Be the expert in product messaging optimization, crafting impactful narratives to translate product attributes and partnership value into consumer-relevant proof points for multi-market campaigns. For Brand Partnerships you'll be working with Brand to ensure product messages are aligned with Brand Messaging.
• Initiative Briefing: Based on the set strategy, you will build the comprehensive initiative brief, providing the necessary inputs for planning and execution across all teams (Brand, Creative, EVA, BD, Local Teams).

Campaign Orchestration & Execution Leadership

• Project-Manage for Outcome: Lead the complex, cross-functional preparation of the campaign, ensuring all global and local teams are progressing against set milestones and ETAs 
• Operational Execution: Drive the operational execution of the campaign across all live marketing channels (including paid marketing and CRM), once the partnership is approved and signed.
• Customer Experience (CX) Oversight: Consult on the end-to-end Customer Experience (CX) preparation and testing, ensuring CX is incorporated into the marketing funnel, legal T&Cs are finalized, and customer journey testing is completed.
• Stakeholder Alignment: Act as the key liaison to coordinate cross-country partnership efforts and key internal stakeholders.

Performance Analysis & Optimization

• Own Campaign Reporting: Be accountable for compiling the post-campaign results, including comprehensive reporting and key insights, in partnership with Local Marketing Analytics (LMA).
• Monitoring & Insights: Consult on monitoring campaign results throughout its duration, providing PMM perspective and expertise to the metrics tracking.

What you'll bring

• 8+ years of experience in Product Marketing or related roles, ideally in a fast-paced, high-growth, or tech-driven environment.
• Expertise in Messaging & GTM Strategy: Proven success in crafting impactful narratives and defining positioning and go-to-market strategies for new and existing customer segments.
• Deep Brand and Performance Knowledge: Deep brand knowledge and experience with brand metrics and positioning, with the ability to apply these insights to demand generation strategies.
• Operational Excellence and Stakeholder Management: Strong project management skills with a proven track record of successfully leading complex, cross-functional projects across multiple international markets
• Partnership Domain Fluency: Understanding of the mechanics behind Pricing & Discounting focused incentive campaigns and Brand-led campaigns designed to generate earned media and buzz.
• Data-Driven Mindset: Comfortable using analytics and customer insights to drive marketing decisions, optimizations, and performance tracking.
• Cross-Functional Bridge-Building: Proven ability to work closely with Creative and technical teams, bridging the gap between product requirements and customer-centric messaging.

What we offer

Elevate your lifestyle Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

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