Product & GTM Marketing Manager (m/f/d)

Strategic Support & Marketing Planning

• Sparring partner for the Head of Marketing in annual planning, topic prioritisation and further development of the marketing strategy.
• Support in defining and managing overall marketing goals (positioning, leads, awareness, retention).
• Responsibility for coordinating content and prioritising ongoing go-to-market initiatives.
• Ensuring a consistent brand presence across all channels and formats.

Product Marketing & Positioning

• Developing and implementing the product marketing strategy for new and existing features.
• Defining and communicating value propositions, product storylines and differentiating features.
• Creating product documentation, sales enablement materials and partner content.
• Working closely with product and sales teams to incorporate market feedback and customer needs into communications.

Go-to-market Management

• Planning, implementing and managing go-to-market strategies for product launches, releases and key topics.
• Developing messaging frameworks, target group approaches and communication guidelines in coordination with the Head of Marketing.
• Orchestration of content, social media, paid media, email marketing and events along the customer journey.
• Definition of relevant KPIs, monitoring and continuous optimisation of go-to-market activities.

Collaboration & Interface Management

• Close coordination with Sales, Customer Success, Product Management and Partnerships to effectively network marketing activities.
• Management of external partners, service providers and agencies for the implementation of marketing projects.
• Ensuring efficient internal communication and transfer of relevant information to all stakeholders.

• Experience in B2B marketing: You have at least 3 years of professional experience in the B2B environment, preferably in the SaaS industry.
• Strategic marketing understanding: You have proven experience in developing and implementing marketing strategies and positioning.
• Product marketing expertise: You are confident in developing value propositions, storylines and go-to-market strategies for new features and products.
• Campaign management: You have experience in planning, orchestrating and optimising multi-channel campaigns (content, paid, etc.) with a focus on performance and conversion.
• Analysis & reporting: You have a routine in using KPIs, dashboards and reporting tools; ability to derive data-based recommendations for action.
• Tools & systems: You have knowledge of common CMS and automation tools (e.g. Clay, Salesforce) and openness to quickly learn new systems.
• AI in marketing: You bring preferably initial practical experience in the use of AI tools.
• Strong communication skills: Keen sense of effective storytelling and target group-oriented communication.
• Languages: You are business fluent German (C2) and you have very good English skills.

• An ambitious and friendly team that prefers to work with agile methods - as evidenced by our Kununu score of 4.6
• Flexible & hybrid working time models
• 60 days per year workation in the EU & 2 days social leave
• Regular company events
• Daycare allowance & company pension scheme
• Corporate benefits
• Discounted membership of EGYM Wellpass & sports offers
• Diverse development opportunities

Are you a team player looking for an opportunity to grow in an international and agile environment? Then join our team Apply now and tell our Recruiting Manager Anna why you are the right person for this position. We look forward to receiving your application with your CV, earliest possible starting date and salary expectations. Please send your application documents in German or English.

Fancy a comprehensive look behind the scenes at casavi? Follow us on Instagram @casavipeople and find out what team life at casavi is like.

casavi is a growing PropTech company based in Munich, Germany. Since 2015, our software has enabled more than 1600 property management and housing companies in German-speaking countries to digitalise their daily processes by automating workflows. More than 100 employees work every day to optimise our product and accelerate casavi's growth. Our cloud solution connects property management companies, housing companies, tenants, owners and service providers in one central system. Functions such as intelligent process management, a customer portal with an app, integrated partner solutions and our service provider platform relay ensure more efficient processes, better communication and a noticeable reduction in workload. With the rapid development of technology and the emergence of AI, we are changing the way property managers simplify their daily work and offer their customers a better experience. To achieve this ambitious goal, we are looking for talented and motivated people to join our intercultural and diverse team with their expertise.