Senior Performance Creative Strategist

At 7NXT (Gymondo, 7Mind, BuddyFit), we're building a next-generation Creative Engine. One that shapes how millions of people discover and build healthier routines, physically and mentally.

As our Senior Performance Creative Strategist, you define the creative systems behind our growth. You combine storytelling, creative direction, performance insights, behavioral science and AI-driven workflows to turn ideas into scalable frameworks that drive both creative excellence and subscription growth.

If you love developing ideas, shaping narratives, crafting angles and then turning them into creatives that perform, this role gives you the space, ownership and creative influence to do exactly that. Your work won't just make ads perform better - it will shape how our brands show up creatively across platforms.

Simple to state & meaningful to build:
Create a scalable, AI-enabled creative system that elevates both the creative quality and performance of our paid social presence, with Meta & TikTok as the core channels.

You will focus on six core pillars:

Turn insights into ideas* Translate platform signals and human insight into clear creative hypotheses

• Build repeatable creative frameworks (angles, hooks, narratives, visual logic)
• Use behavioral science (identity cues, self-efficacy, fresh start effect, loss aversion) to shape messaging that resonates and reduces friction
• Use AI to accelerate ideation, narrative exploration and early variant creation

Accelerate creation with AI
Use AI to:* explore creative angles, themes and ad families

• generate hook, copy and visual variations
• create mood boards, storyboards and visual references
• support designers/editors in fast variant production

Plus:* Develop shared prompt libraries and AI best practices

• Help the broader team adopt efficient and modern workflows

Build creative systems that scale* Develop ad families, not isolated assets

• Systemize creative logic across brands, formats, markets and languages
• Maintain a shared Creative Insights + AI Playbook used across the organisation

Collaborate with clarity (no people management)* Work closely with Performance Marketing on priorities and opportunities

• Deliver structured, inspiring briefs for campaign assets to designers, video editors and influencer teams that align with campaign goals and deadlines.
• Align concepts and narratives with Product Marketing, Web & Brand across the full conversion journey
• Give feedback and approve creative content for Performance campaign launches.

Make creative match the user journey* Ensure narrative and visual consistency from ad to landing page to onboarding

• Partner with Web & Product to map creative angles to the right conversion paths
• Ensure all creative assets meet platform requirements (safe zones, channel best practices etc), branding guidelines, and campaign objectives.

Raise creative quality through structured experimentation* Set the standard for what great short-form creative looks like at 7NXT

• Build testing roadmaps (angle → hook → format → CTA)
• Stay ahead of cultural moments, formats and platform trends

You've spent the past years at the intersection of Creative Strategy, short-form storytelling and Performance Creative. You think in ideas, angles and narratives and you enjoy understanding how they perform.
Your background might be in creative strategy, content/UGC direction, performance creative, concept development or a similar hybrid path. What matters is that you love shaping creative ideas that resonate and convert.
You bring:* 3–6+ years in creative strategy, performance creative or paid social creative

• Deep expertise with Meta (required), plus familiarity with TikTok & YouTube Shorts
• Strong ability to craft scroll-stopping hooks, angles and narratives
• Hands-on experience using AI tools for ideation, variant creation and storyboarding
• Confidence interpreting creative & performance insights
• Understanding of behavioral science in motivation and habit-building categories
• Experience across web acquisition flows, landing pages, web flows, app store messaging & onboarding

Nice-to-haves:* Background in fitness, wellbeing or habit-building storytelling

• Experience scripting or storyboarding UGC/talent-led creative
• Experience working across multiple brands or markets

You bring curiosity, creative intuition and analytical sensitivity and you want your ideas to move both people and metrics.

This role gives you a rare combination of ownership, creative influence, systemic thinking and real impact:

A creative playground with real reach
You work on brands millions of people trust and help them build healthier lives.

A chance to build the creative engine
You shape the frameworks, workflows, AI tools and creative systems behind our growth.

AI-enabled creative excellence
We invest in modern creative infrastructure, tools and workflows. You help build the system our entire company will run on.

Ownership, clarity and speed
Short decision cycles, strong CMO sponsorship and a team that values creative and performance rigor equally.

Impact you can see
Your ideas directly influence how people engage and how our brands grow.

Success requires positive energy. That's why we ensure the right conditions are in place - physically, mentally, and within the team:

• 30 days of vacation per year
• 2 additional days off: December 24 (Christmas Eve) and December 31 (New Year's Eve) are officially recognized as paid holidays.
• Hybrid working model (3 days in the office, 2 days working from home)
• 4 weeks of work from abroad per year
• A free Urban Sports Club M membership & access to Nilo Health for mental health and personal development
• Free access to our digital wellbeing products (7Mind & Gymondo)
• Monthly mobility budget of €30 via Navit
• Family-friendly benefits: childcare costs & sick days for children
• The office classics: fruit & vegetable basket, muesli & yogurt (also vegan), drinks & snacks
• A wide range of opportunities for personal growth and development - including a €1,000 annual training budget
• Four-legged colleagues are welcome in our pet-friendly office

We welcome what makes you unique.
At 7NXT, Gymondo and 7Mind, we believe in diversity, openness and team spirit. No matter which gender you identify with, whether you have a disability, what your neurotype is, where you come from, what you believe in or how you love - you are welcome here.

Don't meet all the criteria? No problem. If you would like to shape the future of health & well-being with us, we look forward to receiving your application.

Do you need a more accessible application process or do you have questions about the procedure? Write to us and we'll find a way.