DACH Paid Influence Manager

Typology is the first skincare brand launched by Good Brands, an ambitious project to build a new generation of digital first consumer brands. Founded in 2019 by serial entrepreneur Ning Li, Typology became the #1 selling skincare brand online in France and operates also in Germany, the USA and Japan.

Location: Berlin

Mission:

As we continue to grow the brand in the DACH Market, we are on a mission to make the brand and quality of our products known to as many people as possible. With this in mind, we are looking to expand our team by recruiting a paid influence manager.

Responsibilities :

• Influence Collaborations: Scale up our paid and organic influence collaborations in the German market
• Influencer Campaigns: Oversee end-to-end management of influencer campaigns, including seeding, negotiation, planning, briefing creation, monitoring, and performance analysis
• Campaign Performance: Report and analyze the performance of our campaigns and activations (quantitative and qualitative) to improve ROI & CPA
• New Brand Representatives: Constantly find new faces to represent our brand with the goal of identifying the best performers and turning them into loyal long-term partners
• Budget: Manage a monthly growing budget for customer acquisition across multiple platforms
• Brand Vision: Transfer our brand vision into influencer briefings, leaflets, and gifting initiatives
• Events for Influencers: Take a lead role in organizing small events for influencers and managements in collaboration with your team.
• Opportunities: Remain up to date with industry trends, news, and competitor activities while identifying strategic opportunities for Typology.

Specific Skills :

• Native proficiency in German and fluent in English
• 2-4 years experience working as an Influence Manager, preferably for D2C brands within the beauty/fashion or lifestyle sectors
• Strong negotiation skills that you can apply for existing and new partners across various budget levels
• Growth mindset, with a track record of successfully expanding paid influencer initiatives for either a company or clients
• Strong analytical skills and a solid grasp of key performance indicators (KPIs) for effective budget management and performance optimization (ROI & CPO).
• You enjoy building strong long-term relationships with Managements, Influencers and Creators of all sizes
• Genuine enthusiasm for social media trends, particularly on platforms such as Instagram, YouTube, and TikTok
• Good insights and solid network within the German Influencer and Creator Community (preferably in the Beauty/Fashion/Lifestyle Industry)
• Detail oriented: you dont lose sight of the small but meaningful details, while overseeing big campaigns

What you can expect:

• Permanent employment contract & competitive salary
• Flexibility: Embrace a hybrid working model and flexible hours to accommodate your lifestyle and personal commitments
• Modern Workspace: Join our dynamic team in Berlin Mitte, situated in a modern office space between Alexanderplatz, Weinmeisterstraße, and Hackischer Markt
• International Exposure: Trips to the Paris headquarter are fully covered by the company
• Continuous Development: Intense onboarding and consistent guidance from your Team Lead will allow a steep learning curve with ownership for projects
• B-Corp certified: Contribute to our mission as a B-Corp certified company, dedicated to environmental responsibility and positive social impact
• Discount on all Typology products and a welcome voucher to kickstart your journey with us

Diversity is the engine of our innovation. We build a culture where difference is valued. These are the principles that guide the way we build our teams, train our leaders, and create a business that's right for everyone who's a part of it.

Unfortunately, we cannot respond to each candidate due to the large number of applications received. We come back to candidates whose qualifications best meet our roles - Consult our personal data protection policy for candidates.

We consider our board members to be full team members. The board is currently composed of Ning Li, Rodolphe Menegaux and Jeremy Uzan. The observer members are Michael Stothard and Marc Simoncini.