Content Strategist

Your daily business

Imagine this…

Your content strategy goes live and you see how the decisions you made start driving real business outcomes – not just traffic or rankings, but pipeline, SQLs, and revenue. You instantly understand which insight, ICP focus area, or persona angle moved the needle, and that's what energizes you.

Your first month at YOYABA is filled with an unfiltered view into how our media engine works, insights into the most exciting projects across our service teams, sharp sparring sessions and a team that pushes you to grow. 

You quickly realize: this is neither "just a writing job" nor "just a strategist job".
It is strategic ownership with hands-on excellence.

If that resonates with you, keep reading – we're looking for exactly you.

Your Daily BusinessTeamwork & Ownership

As a Demand Generation Content Manager at YOYABA you work closely with experts from our Marketing, Paid, Organic Growth RevOps teams. You take ownership to build and scale the content engine that fuels our demand programs and translate insights from our service units into high-converting content.

Content Strategy & Creation

You build strategies grounded in how our customers think, decide, and buy – and only then enrich them with keyword intelligence, prompt-data patterns, and search signals. And execute them well.

You:

build & execute a multimedia content roadmap that is fully aligned with our business goals, ICPs needs, and pipeline stages and powers both our demand generation programs and our always-on media machine

select formats and channels based on strategic impact, not vanity metrics

create content end-to-end: long-form, short-form, video, blogs, social posts, scripts, podcasts, webinars and more.

collaborate with internal experts & external influencers to bring relevant voices into your content

draft, produce and publish content across LinkedIn, YouTube, email, website, and webinar platforms.

set up & run podcast episodes, webinar programs, and live event content (concept → execution → publishing).

lead SEO for Demand Gen content, including keyword research, competitive analysis, on-page optimization & content structuring

optimize processes, workflows and editorial structures

In short: you lead the content strategy, not just the content.

Performance, Insights & Optimization

You analyze performance across:

ICP & Persona targeting 

effectiveness across the buying journey

SQL impact & pipeline contribution

engagement, intent and demand

SERP and social signals

qualitative resonance indicators

From this, you derive data-backed optimizations and proactively propose clear actions to our GTM leadership.

Quality Enablement
You ensure strategic quality across tone, messaging, format, structure and impact.
You give constructive feedback and elevate everyone around you.

Requirements

Experience in Content & Organic Growth

You bring 3+ years experience in Content Marketing, Demand Generation or B2B SaaS Marketing. You're fluent in multimedia content creation and have experience producing assets across formats.
You understand SEO & Organic Growth mechanics deeply — from research to execution to reporting.

Creative Intelligence & Love for language

You connect insights, personas and messaging into content that actually drives demand, not vanity metrics. And communicate complex SaaS topics with precision and simplicity – in German and English.

AI Literacy

You use AI tools confidently to speed up research, ideation, analysis and workflows without compromising depth or quality.

Project Ownership

You manage complex content calendars, stakeholders, freelancers and internal teams without losing control.

Execution Speed

You can research, write, produce and ship content quickly without sacrificing quality.

Tools

Ideally experience with CMS (HubSpot), analytics tools (GA, GSC, Ahrefs), webinar platforms, podcast platforms & marketing automation.

Growth Mindset & AmbitionYou test, learn, iterate and push yourself and the team forward.
You want to grow strategically as well as personally.

Why us?

• Several years of experience in SEO, ideally in an agency or a comparable environment
• In-depth knowledge of technical, on-page, off-page SEO, Content Strategy  
• Experience with common SEO tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs)
• Strong analytical and strategic thinking with a strong customer focus
• Proven ability to consult high-level decision-makers and support strategic choices
• Leadership experience in managing both client teams and internal project teams
• Responsibility for driving organic growth and ensuring client success
• Confident handling of data and KPIs to optimize SEO strategies
• Excellent communication skills and experience in client consulting
• Deep understanding of the B2B SaaS and tech scale-up (grown-up) landscape, with a focus on companies with a minimum of €5 million ARR
• Ability to align SEO strategies with the growth goals and business models of B2B SaaS and tech companies
  
  

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