Event Marketing Partner

IDnow is a
leader in digital identity and fraud prevention in Europe
with a mission to transform trust into the most powerful asset in the digital world, empowering enterprises with
AI-driven, SaaS-based identity solutions that deliver scalable security, adaptive compliance, and real-time fraud prevention
. Through its broad portfolio of digital identity and fraud prevention solutions, IDnow establishes, maintains and enriches trust throughout the customer journey, ensuring businesses can confidently and securely operate while leveraging digital identity to drive growth, security and scalability.

The company has
offices in Germany, United Kingdom, Romania and France
, and is backed by renowned institutional investors, including Corsair Capital and Seventure Partners. Its
portfolio of international clients spans a wide range of end markets
including financial services, telecommunications, travel & mobility, gaming, and other industries.

This position is based in Berlin, Germany.
We are seeking a
Event Marketing Partner - German Speaker
to join our dynamic Marketing & Communication team. Reporting to the Global Marketing Director – Campaigns and working closely with the Senior Field & Partner Marketing Manager, you will be responsible for the operational delivery of field events, webinars, and partner marketing activities across Europe.

You will play a key role in
driving awareness, lead generation, and pipeline acceleration
through high-quality marketing programs and close collaboration with partners and sales teams.

Key Responsibilities

Field Marketing Execution

• Plan, organize and manage events and webinars (registrations, logistics, speaker coordination, budget management, follow-up) aligned with global and regional priorities.
• Ensure brand consistency and messaging alignment across all touchpoints (presentations, booths, collateral, digital assets).
• Negotiate and manage relationships with suppliers, venues, and external agencies to deliver cost-effective and impactful events.
• Monitor attendee engagement and ensure high-quality experiences before, during, and after events.

Partner Marketing Support

• Execute joint go-to-market campaigns with partners, including co-branded events, webinars, and digital campaigns (emails, landing pages, paid promotion, social amplification).
• Manage the co-marketing process end-to-end: from planning and content coordination to asset delivery and performance tracking.
• Ensure partners have access to the right messaging, collateral, and enablement resources to maximize their impact.
• Track, analyze, and report on partner campaign KPIs to ensure ROI and continuous improvement.

Cross-functional Collaboration

• Work hand-in-hand with the Senior Field & Partner Marketing Manager
• Liaise with campaign managers, Product & Content marketing team, and sales for consistency
• Collaborate closely with the sales team to align on target accounts, pipeline acceleration initiatives, and timely follow-up on leads.
• Act as a point of contact for internal stakeholders regarding partner and field marketing activities

Data & Reporting

• Ensure accurate and timely data entry in CRM and marketing automation tools (Salesforce, HubSpot, etc.).
• Consolidate results for events and campaigns
• Provide insights and recommendations for improvements
• Ensure all activities contribute to pipeline growth and ROI.

Preferred Experience
Experience & Skills

• 3-5 years of experience in marketing execution (events, partner marketing, or demand generation)
• Hands-on experience with B2B events and/or partner co-marketing IN Saas environnement
• Strong organizational skills, able to juggle multiple projects
• Good knowledge of Salesforce/HubSpot/Zoom webinar or similar tools
• English and German speaker is a mandatory

Key Qualities

• Attention to detail and accuracy
• Adaptability and responsiveness
• Team spirit and excellent interpersonal skills
• Autonomy and proactive approach
• Professional English proficiency

Perks & Benefits

• Health & Wellbeing: Use your full access to the mental health platform nilo, including 1on1 sessions.
• We value personal and professional development: make full use of Udemy, our training platform with 24/7 access and unlimited content/course consumption incl. certification.
• We make your remote work comfy: we provide support on equipment and offer flexible working hours.
• We value collaboration & love to come together: regular onsite gatherings, internal initiatives and summer parties to connect outside of work.
• May your family require your attention or other reasons apply: use the benefit of our paid special leave days.
• Enjoy the possibility to combine work with a longer stay at your holiday destination or extend a weekend with our Workcation possibilities.
• In addition to the perks & benefits above, we offer specific benefits that differ between our locations.

IDnow applies the principles of non-discrimination and equality: We strive to establish, maintain, and promote an open and inclusive recruitment process and working environment by respecting the principles of equal opportunities. Including but not limited to: sex, race or ethnic origin, religion or convictions, gender identity, citizenship, marital status, disability, age, or sexual orientation.