Go-To-Market Associate

vor 1 Woche

Berlin, Berlin, Deutschland Smalt Vollzeit 60.000 € - 90.000 € pro Jahr


Your Impact:

As GTM Associate, you will:

  • Accelerate partner growth: Work closely with new and existing craft partners to identify growth levers, design local activation campaigns, and drive top-line revenue.

  • Run growth & marketing experiments: Design and test campaigns (digital & offline), set up and optimize websites, implement funnels, and measure performance.

  • Create repeatable playbooks: Develop structured go-to-market templates and best practices that can be scaled across Smalt's partner network.

  • Conduct sales trainings: Train partners and their teams on customer acquisition, sales conversion, and retention.

  • Make topline growth scalable: Work with the Product and Technology teams to identify opportunities to productize successful GTM approaches and automate growth processes.



What Makes You a Great Fit:
  • Ideal Background:

    • Experience at a top-tier consulting firm (McKinsey, BCG, Bain) or high-growth startup in go-to-market or sales enablement.

    • Strong exposure to small business growth, franchise operations, or field marketing.

    • Passionate about empowering entrepreneurs and helping real businesses grow.

  • Experience & Skills:

    • Ideally, 1-2 years of full-time work experience in go-to-market, marketing, or sales OR leading consulting firm (MBB) - ideally in a B2C or SMB context

    • Strong intrinsic motivation and excitement about designing and executing data-driven revenue-generating campaigns.

    • Strong analytical mindset with the ability to measure and optimize performance.

    • Hands-on with digital tools (e.g., Webflow, Notion, Google Sheets, Zapier, HubSpot) and willing to experiment to find what works.

  • Mindset & Working Style:

    • Entrepreneurial & self-sufficient: Thrives in fast-moving, ambiguous environments and loves building from scratch.

    • Data-driven: Makes decisions based on numbers and quick iterations.

    • Curious about GTM tech: Excited about new growth tools, automation, and how technology can amplify marketing impact.

    • Hands-on & supportive: Willing to work directly with partners, including local activations and field support.

    • Language: Fluent in German and English.



Why You'll Love Working With Us:

  • Join a passionate, diverse and inclusive team shaping the future of skilled trades

  • 30 vacation days

  • Competitive compensation & VSOP

  • Deutschlandticket or Urban Sports ClubMembership

  • Exposure to the world's leading investors such as General Catalyst, noa, owl Ventures & Heartfelt_

  • Hybrid work setup (Berlin preferred)

  • Regular team events and lunches



About us

Smalt is the AI-first backoffice and growth engine that empowers skilled tradespeople to become entrepreneurs.

We support craftsmen in starting and scaling their businesses by providing a digital backoffice – from setup, company registration & launch, to offer creation, invoicing, documentation, talent retention, and revenue growth tools.

Smalt is building the tech-first backbone to solve the labour productivity gap and create an abundance of craft entrepreneurs globally.

Since inception in 2023, we have raised €12M from leading venture capital firms including General Catalyst, Owl Ventures, noa, and others.

We've built strong revenue traction (€4–5M+) in our integrated service delivery business and are now rapidly expanding our partner network model.


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