Field Marketing Manager

Redzone helps manufacturers make more products for less while greatly improving the employee experience. While there is a lot of hype around digital transformation, the factory of the future, and Industry 4.0, the focus has been on the equipment and technology – not the people. At Redzone, we are all about the people, what we call "the connected workforce." 

We make frontline teams more engaged and more productive so their lives improve while contributing to positive business outcomes. We do this by combining exceptional software and world-class coaching, giving our customers an average productivity increase of 22% in 90 days. Redzone brings together Production, Maintenance, and Quality teams, improving the communications between those teams to resolve issues and increase output. Decision-making happens on the shop floor by the people doing the work, in real time, for immediate impact and a better overall employee experience.

With over 1000 customers, nearly 2000 plants and 500,000 users, Redzone is changing the way people work – one plant at a time.

We are seeking a Field Marketing Manager to align with the EMEA Sales and Marketing team supporting the Benelux region preferably the successful candidate would live in the Netherlands. 

As the Field Marketing Manager, you will be responsible for the strategy and execution of high-impact field programs to fill the funnel and accelerate to close. This position requires the management and full execution of a unique blend of events and integrated marketing campaigns, plus a love of data and analytics. Reporting to the Marketing Director, EMEA, the ideal candidate is a modern marketer who has a demonstrated track record of upmarket pipeline generation and deal acceleration programs.

This person will work very closely with the sales team to understand their regional needs and will eventually know the top prospects of each team member and tailor marketing programs accordingly

Before applying, please read below:

This position is a full-time, remote position that will be responsible for covering the Benelux Region. Candidates already located in the Netherlands are highly preferred. 

Responsibilities:

• Build, execute, and measure quarterly Field Marketing plans that include in-person events, webinars, and integrated campaigns. Align with the EMEA Sales Team to support regional pipeline and revenue goals.

• Develop and execute demand generation programs that include paid and owned media, content creation, digital campaigns, and partnerships with relevant third parties and publications. 

• Deliver Account-Based Marketing programs tailored to the sales team's top accounts.

• Understand and align with internal systems, such as lead scoring and nurturing, campaign creation and tracking, pipeline generation, and deal acceleration.

• Coordinate all aspects of tradeshows and networking events in the Benelux region. 

• Work with trade and networking organizations for the Benelux region.

• Analyze program results and optimize as needed.

• Maintain ongoing communications with the Sales, Field Marketing peers, and cross-functional teams, as necessary.

• Collaborate with sales leadership to understand their goals, align on planning, and obtain buy-in for field marketing programs.

• Design, tailor, and execute on new and existing channel partner marketing initiatives to drive pipeline and mutual revenue growth.

• Bachelor's degree, emphasis in marketing preferred

• A minimum of five years of software/technology field marketing experience, preferably with SaaS companies serving the Manufacturing sector

• Self-motivated, able to work autonomously and communicate with remote management for extended periods of time

• Knowledge of Marketo or HubSpot, Salesforce, and other MarTech is preferred

• Strong demand generation experience building multi-touch, integrated campaigns

• Excellent strategic thinking skills with the ability to make data-driven decisions

• Ability to be creative, efficient, and productive with minimal supervision or guidance

• Excellent interpersonal, presentation, and communication skills (both verbal & written) in English and Dutch and preferably French.

• Ability to travel up to 30%

• Placement within our pay range will vary based on knowledge, skills, experience, and market location variations as well as internal peer equity.

• This position is also eligible for an annual company performance bonus.

About QAD and QAD Redzone:

QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises.  

QAD Redzone helps to enable QAD's vision for the Adaptive Enterprise. Labor productivity improvements directly impact efficiency. Productive and empowered employees increase the effective capacity of your plant and accelerate time to productivity for new employees giving manufacturers the agility to increase production beyond what was previously possible without having to invest in production equipment or new plants, and reduce the amount and impact of employee attrition. Empowered employees with a growth mindset take extreme ownership of challenges that impact their production goals, creating resilience in the face of disruption.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. 

#LI-Remote