CRM User Analyst

vor 1 Woche

Hamburg, Hamburg, Deutschland JobLeads GmbH Vollzeit
What it's all about

The Team:
Join a forward-thinking, AI-first company that values autonomy, innovation, and measurable impact. Our Business Intelligence team plays a critical role in connecting data with decisions—fueling smarter growth and user-centric strategies. With a flat structure, flexible remote culture, and a team of over 100+ collaborators across the EU, we prioritize action over process and experimentation over perfection.

Your Role:
As CRM User Analyst, you'll sit at the intersection of CRM, marketing, and product analytics—helping us uncover how users engage with lifecycle campaigns and onsite experiences. Your insights will directly drive retention, reactivation, and long-term user value. This is a high-impact role ideal for someone who thrives on turning complex data into simple, actionable growth levers.

What You'll Be Doing:

User Journey & Funnel Analysis

  • Analyze user behavior across the full funnel—from first touch to subscription and retention.

  • Identify drop-off points, reactivation triggers, and key drivers of lifetime value.

  • Develop hypotheses, run A/B tests, and evaluate campaign experiments across CRM and onsite experiences.

CRM & Lifecycle Analytics

  • Monitor and optimize lifecycle performance (onboarding, activation, retention, churn).

  • Measure the impact of email and onsite campaigns on engagement and conversions.

  • Design and assess CRM attribution and experimentation strategies to drive lifecycle improvements.

Marketing & Attribution

  • Link CRM and marketing initiatives to user behavior and business KPIs.

  • Build and refine multi-channel attribution models to measure cross-channel effectiveness.

  • Provide actionable, data-driven recommendations to support campaign planning and strategy.

Data Products & Reporting

  • Create and maintain Power BI dashboards for CRM, retention, and campaign performance.

  • Enable self-service analytics across CRM and cross-functional teams.

  • Collaborate with stakeholders to define consistent metrics and ensure data integrity.

Predictive & Advanced Analytics

  • Conduct churn prediction, LTV modeling, and reactivation opportunity analysis.

  • Segment users into cohorts and track engagement and retention trends.

  • Build and test models for personalized communication and enhanced conversion strategies.

What You'll Need:

  • 7+ years of experience as a Data Analyst in B2C or subscription-based environments.

  • Proven track record in CRM analytics, email marketing performance, and attribution modeling.

  • Deep knowledge of conversion funnels, user retention metrics, and lifecycle analysis.

  • Advanced SQL and Power BI proficiency.

  • Experience connecting CRM, marketing, and product data sources.

  • Familiarity with A/B testing, cohort analysis, and customer segmentation.

  • Strong communication skills and the ability to translate data into clear business insights.

  • A curious, proactive mindset with a drive for measurable impact.

Nice If You Have:

  • Experience with omnichannel CRM platforms (email + onsite).

  • Background in churn prevention and reactivation marketing.

  • Familiarity with marketing/CRM attribution modeling techniques.

  • Confident use of Python for analysis, modeling, or automation tasks.

What You Can Expect On Board:

  • Competitive compensation.

  • Fully remote work with flexible hours and minimal bureaucracy.

  • Budget for conferences, training, and all necessary tools.

  • Annual company sailing week in the Mediterranean plus EU-wide team meetups.

  • A culture where "let's test it and measure it" beats "let's meet and discuss it."

If you're passionate about connecting data to action, driving user engagement, and optimizing CRM performance, we'd love to meet you. Join us in building AI-powered growth strategies—where curiosity, experimentation, and user impact take center stage.

Apply now and help shape the future of data-driven engagement.

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