Growth Lead/Manager ES

As Growth Lead/Manager ES for mybacs, you will own the Spanish market P&L and lead a team of 3 across performance, content management, and digital product. You'll report directly to management, plan and control the growth budget, and connect the ES team with our international market departments (Performance, Brand, CRM, Product, and Ops).

Your north star: +100% revenue growth in Spain while maintaining efficient acquisition costs and preparing a robust Year 2 market strategy.

• Drive Growth & Profitability: Use your experience to steer the Spanish market to strong, profitable growth in 2026; own the end-to-end growth plan (strategy execution) with clear quarterly targets on revenue, CAC, LTV, contribution margin; balance rapid growth with healthy unit economics.
• Lead & Develop the ES Team (3 FTE): Lead and coach the team; set priorities, run weekly rituals, remove blockers, and develop talent; build a culture of accountability, speed, and learning to ensure high performance across functions.
• Manage Budget & Performance: Plan and control the growth budget together with the ES Performance Manager; maintain rigorous forecasting, ROAS and LTV tracking; optimize spend across channels for maximum return.
• Execute Multi-Channel Growth Initiatives: Connect all growth levers — Influencer Marketing, Paid Social, Affiliate, CRM & Retention, Brand/PR, Social Media & Community, Landing Pages & CRO; ensure operational excellence for all campaigns and launches (briefings, timelines, QA, legal checks).
• Build the Year-2 Market Strategy: Define positioning, portfolio focus, hero SKUs, pricing, and the promotional calendar for Spain; set the foundation for long-term, scalable growth.
• Internal Collaboration across Departments: Partner with Performance, Brand, Ops, Customer Support; localize global assets, share insights, and increase experimentation velocity across markets.

• 3+ years of hands-on growth/market expansion experience (preferably in a leadership position) or similar in consumer goods (D2C/e-commerce) for Spain.
• Proven track record of scaling revenue while keeping CAC under control; confident managing large budgets with full ownership and precise forecasting
• Channel expertise across paid media, creator/influencer, affiliate, CRM/lifecycle, and CRO — you know how these play together.
• Data-driven mindset: you live in dashboards (GA4, Meta/Google Ads, Klaviyo/CRM, BI tool) and make decisions from LTV/CAC.
• Leadership experience: you've managed a small team, set goals, coached performance, and built high-tempo rituals.
• Strong collaboration with creative/brand and performance teams; clear briefs, structured feedback, and crisp communication.
• Spanish (native-level) and English (fluent). Additional German is a plus.
• Ownership, speed, and pragmatism — you ship, measure, learn, and iterate.

• A motivated and dynamic team in the heart of Munich that wants to continue growing together with talented individuals like you.
• A role with a direct impact on the growth and development of our start-up.
• The opportunity to be part of an exciting mission: to build the leading start-up for microbiome supplements in Europe.
• Innovative products developed on the basis of the latest scientific findings that create real added value for our customers.
• An attractive, competitive salary
• Flexible working hours and a fair holiday policy
• Regular team highlights such as offsites, knowledge nights and joint events
• A wide range of benefits such as your own Dailybacs subscription, healthy snacks in the office, stylish brand merchandise and fitness and wellness offers

Our mission at mybacs is to make well-being accessible to everyone. We develop innovative, high-quality products that are based on scientific findings and thus support the sustainable improvement of health from the inside out. Flexible and personalised routines - for a healthier future.

In addition to realising our vision, we attach great importance to the fun of learning, growing and a healthy dose of curiosity. We are always keen to hear from ambitious colleagues who would like to end their working day with a refreshing drink or a game of table tennis. If you would like to know more, please get in touch with us.