Social Media Manager

Who we are

Softr is the most intuitive no-code AI powered platform for building business apps such us internal tools and client portals, powered by your data (Softr Databases, Airtable, Hubspot, SQL, etc).

If you're interested in being on the cutting edge of technology and advancing your career at a fast-growing, lean, impact-driven company, then read on…

Our mission is to empower billions of knowledge workers to create their own software, for their work and life.

Since our launch in 2021, over 1 million+ teams have built client portals, employee intranets, project management tools, dashboards, CRMs, inventory management systems, and other custom business apps on Softr. Global innovators like Google, Make, Clay, Hulk, MIT, and thousands of SMBs worldwide leverage Softr to build apps that solve mission-critical workflows in record time.

We're a fully remote, distributed and diverse team of curious, ambitious, hungry and humble individuals.

Role Overview

We're looking for a creative and strategic Social Media Manager to own Softr's social presence and grow awareness across channels like LinkedIn, X, and beyond. You'll turn product updates, launches, and community stories into scroll-stopping content that builds our brand and drives engagement.

You'll work closely with product marketing, design, and Head of Marketing to shape our social voice, lead creative campaigns, and help the whole team share our story more effectively online.

This role blends strategy, storytelling, and hands-on content creation — perfect for someone who loves experimenting with new formats, understands tech products & culture, and thrives in fast-paced environments.

In this role you will:

• Own our social strategy: Plan, create, and publish content across LinkedIn and X, and explore other key channels to grow reach, engagement, and brand awareness.
• Lead creative storytelling: Turn GTM launches, customer stories, and product updates into narrative-driven posts and campaigns that stand out in the no-code / SaaS space.
• Engage and create conversation: Be an active voice in our social channels— respond to comments, jump into relevant industry discussions, and find ways to connect with users, builders, and partners in authentic ways.
• Support branded creator campaigns: Work alongside our Influencer Manager to collaborate with creators and influencers to expand Softr's reach and brand presence in new communities.
• Collaborate across teams: Partner with product marketing, design, and community to amplify launches, events, and company milestones.
• Support thought leadership: Help leadership and team members craft authentic, high-impact posts that reflect their voices while staying aligned with brand messaging.
• Track and analyze performance: Measure engagement, reach, and growth to continuously improve content strategy.
• Stay ahead of trends: Spot creative trends in social, tech, and design communities and translate them into actionable ideas for Softr's channels.

What you bring to the table

• A creative thinker who knows how to make technical products feel human, visual, and engaging.
• A witty writer who can turn even complex ideas into scroll-stopping, shareable stories.
• You live and breathe social trends — always spotting what's next, what's working, and how to make it fit Softr's voice.
• Skilled in writing for social — short-form copy, narrative threads, and visual storytelling.
• Comfortable creating light visuals or working with design tools (Figma, Canva, etc.) to bring ideas to life quickly.
• Experienced in managing social accounts for a brand, startup, or personal creator presence with proven audience growth.
• Analytical enough to use insights to shape strategy, not just post content.
• Excited about AI, no-code, startups, and the intersection of product, design, and community.

Bonus points if you..

• Have experience building or collaborating with branded creator/influencer campaigns.
• Have a strong personal presence on LinkedIn, X, or similar platforms.
• Can ideate or storyboard short-form video content (motion, animation, reels, or lo-fi video).
• Understand how social ties into SEO, GTM launches, and broader marketing strategy.

Portfolio:

• Examples of social copy that demonstrate your skill in adapting and maintaining a consistent brand voice across various channels.
• High-quality visual content you've created independently or with designers (e.g., customized templates).

What's in it for you

• Fast-growing company and opportunity to make an impact on a large scale.
• Competitive startup salary and equity options.
• Fully remote and flexible work schedule.
• High ownership, zero bureaucracy. Lean team, get things done mindset.
• Annual company retreat and team gatherings.
• Opportunity to build up sales motion from the ground up and have an outsized impact on the company's trajectory.
• Work directly with the founders and leadership team.
• Our customers love Softr (1M+ users and growing) A daily dose of customer love and positive feedback that rewards your work.
• Backed by the best - we are well-resourced, profitable, and backed by best investors, like FirstMark Capital and the world's best angel investors like Gokul Rajaram, Scott Belsky, Brian Balfour, Cristina Cordova and more (check out the full list here).