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Senior Demand Generation Manager

vor 2 Wochen

Karlsruhe, Baden-Württemberg, Deutschland TeamViewer Vollzeit

Join TeamViewer, the leader in remote connectivity software. We harness the potential of cutting-edge technologies such as Augmented Reality and Artificial Intelligence to push the boundaries of innovation and shape the future of digitalization.

Our team of more than 1,500 employees spans different continents, cultures and disciplines. With our inclusive values, we celebrate the unique perspectives and talents each individual brings to the table and foster a dynamic work environment where new ideas thrive.

Become part of our winning team and help us create a world that works better.

Responsibilities

The Senior Demand Generation Manager will own the strategy, execution, and optimization of full-funnel demand generation programs that drive pipeline growth, accelerate revenue, and deepen customer engagement across global markets. This role has a strong focus on Enterprise and ABM-led motion, partnering closely with Sales, Product Marketing, and Marketing Operations to translate GTM strategy into measurable pipeline and revenue impact.

You will design and scale multi-channel campaigns across awareness, acquisition, nurture, and expansion—balancing strategic planning with hands-on execution. This is a highly cross-functional role requiring strong analytical skills, operational rigor, and a deep understanding of enterprise buying cycles.

  • Own and execute full-funnel demand generation strategy with a strong focus on Enterprise and ABM-led programs.
  • Design and run multi-channel campaigns aligned to business goals, including new logo acquisition, expansion, and product launches.
  • Develop segment- and region-specific approaches (Enterprise vs. SMB; Net New vs. Existing) across EMEA, APAC, and AMS, ensuring alignment with local market needs and cultural nuances.
  • Partner with Product Marketing, Sales, -Marketing Ops and Content to translate GTM strategy into high-impact demand programs, taking ownership from concept through execution and optimization.
  • Plan and optimize campaigns to engage buying groups and accelerate complex enterprise deals with long sales cycles, showing resilience and adaptability in the face of shifting priorities and market dynamics.
  • Test, measure, and optimize assets, channels & messaging across the funnel to drive pipeline quality, velocity, and revenue impact.
  • Analyze performance and audience insights to inform ongoing strategy and investment decisions.
  • Coordinate and communicate effectively across global teams and time zones to ensure smooth execution and stakeholder alignment.

Requirements

  • 6+ years of B2B demand generation experience, with significant exposure to Enterprise and ABM-led full-funnel campaigns.
  • Proven track record of driving pipeline and revenue impact in a SaaS or technology environment.
  • Strong understanding of integrated marketing tech stacks  (eg. Marketo, Salesforce,  Demandbase – or similar) and account-centric measurement frameworks; hands-on experience is an advantage.
  • Deep understanding of ICP definition, buying groups, and enterprise buying journeys.
  • Highly analytical mindset with the ability to translate data into actionable insights and optimizations.
  • Strong project and time management skills with the ability to prioritize effectively, manage multiple complex campaigns simultaneously, and consistently meet deadlines.
  • Creative, strategic thinker who can balance big-picture planning with hands-on execution.
  • German or French language is a plus.

What We Offer

  • Onsite Onboarding in our HQ office for an optimal start
  • Great compensation and benefits packages including company achievement bonus or sales bonus, company stocks and regular salary reviews
  • Premiums for the private pension plan (BAV) up to the maximum amount are topped up by TeamViewer
  • Public transport friendly offices
  • Option to lease an e-bike (Germany only)
  • Special terms for local gyms
  • Access to Corporate Benefits platform with many discounts
  • Regular Team events and company-wide celebrations
  • Open door policy, no dress code rules, frequent all Hands and Leadership Lunches
  • Hybrid and Flexible work time with up to 50% home office
  • Work From Abroad Program allowing up to 40 days of work outside your contracting country
  • We celebrate diversity as one of core values, join and drive one of the c-a-r-e initiatives together with us

TeamViewer is an equal opportunities employer and is committed to building an inclusive culture where everyone feels welcome and supported. We C-A-R-E and understand that our diverse, values-driven culture makes us stronger. As we continue to grow as a company, we also focus on enabling our employees to grow both personally and professionally. We are proud to have an open and embracing workplace environment that will empower you to be your best no matter your gender, civil or family status, sexual orientation, religion, age, disability, education level, or race.