Berlin Community Specialist

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

The Role:

In this role, you will act as the face of HOKA within Berlin and ignite authentic connections between the brand and local running & cultural communities. The role is rooted in community and grassroots activation and event amplification through HOKA retail and wholesale channels. This role will activate new HOKA retail stores with compelling brand moments, lead owned RunClub activations, and create buzz around key cultural and sports moments through unforgettable experiences.

You will work at the intersection of performance and lifestyle, bringing hyper-local stories to life while building strategic relationships with RunClubs, influencers, ambassadors and wholesale partners. This role will activate Berlin's unique identity through bold initiatives.

We are looking for someone with a deep cultural understanding of Berlin.

Your Impact:

• Execution of 360-degree Key City Amplification Plans within the HOKA Flywheel ecosystem

• Collaborate cross-functionally with sports marketing, PR, social media, and content teams to amplify local activations

• Manage the campaign briefing and reporting process, collaborating with internal teams to drive execution

• Design and execute a local calendar of activations

• Serve as primary connector with local runclubs, influencers, and ambassadors through product seeding, exclusive access, and collaborative content creation.

• Build authentic relationships within running, lifestyle, fashion, and cultural scenes to expand brand reach organically

• Activate new HOKA retail stores around key brand and product launch moments and deliver in-store activations,

• Collaborate with trade marketing on wholesale partner initiatives to drive visibility, sell-through and enhance retailer relationship

• Develop hyper-local brand stories and content that connect with city-specific culture while maintaining global brand consistency

COME AS YOU ARE  

We celebrate diversity—of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Who You Are:

• You're able to spot and leverage cultural trends, with finger on pulse of local sports and lifestyle scenes

• You have an understanding of wholesale partner collaboration and trade marketing initiatives

• You're an authentic connector, able to build genuine relationships and serve as credible brand ambassador

• You have an entrepreneurial mindset

• Self-motivated with ability to identify opportunities and drive

We would Love to Hear from People with:

• Experience in marketing, brand activation, or community management

• Active participation in the local running scene with genuine passion for performance and lifestyle culture

• Experience planning integrated campaigns across events, digital, retail, and PR touchpoints

• Exposure to the sports/lifestyle/outdoor/retail industry is a plus

• Exceptional communication and relationship-building skills with ability to connect authentically across diverse communities

What We Will Give You:

• Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued

• Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week

• Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras

• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme

• Hybrid & Flexible Working Environment

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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