Brand Manager Arla Buko

As Arla - a European dairy co-operative with over 21,000 employees and almost 8,000 farmers - we stand for a strong community with strong Scandinavian values and strong roots in our local markets. Our co-operative principle allows us to be close to our farmers - the owners of Arla - and motivates us every day to do our best for our farmers, our colleagues, our milk, our consumers and our environment We are convinced that together we can achieve the best results

As Brand Manager for Arla Buko & Arla Finello, you will play a key role in shaping the future of our brands. You will take end-to-end ownership of brand strategy, drive impactful marketing campaigns, and ensure the successful execution of innovation projects. Working closely with cross-functional teams, you will deliver brilliant activation across the marketing mix and ensure our brands remain consumer-centric and commercially successful. If you are passionate about building brands with purpose in a dynamic FMCG environment, this is your opportunity to make a real impact.

How will you make an impact?

• Leading the development and implementation of a multi-year brand strategy and short-term brand plans for Arla Buko and Arla Finello.
• Own and manage the full marketing mix, including advertising, promotions, digital and shopper marketing, assortment, and pricing.
• Generate and apply consumer insights through key research projects to ensure brand relevance and growth.
• Take responsibility for brand P&L, tracking financial KPIs, market share, campaign performance, and budget management.
• Drive innovation by contributing to the pipeline strategy and leading projects such as renovations, line extensions, and new recipes.
• Collaborate cross-functionally with sales, finance, supply chain, innovation, and agency partners to ensure commercial excellence and effective execution.

What will make you successful?

• Degree in marketing, business, or equivalent, with several years of brand building and business experience (ideally in FMCG).
• Proven track record in brand planning, product and performance management, and strong commercial and financial acumen.
• Experience in digital marketing, media innovation, and trend analysis, with creative, analytical, and problem-solving skills.
• Results-driven, hands-on mentality with strong project management skills and the ability to build relationships across functions.
• Team player with a positive, inclusive mindset, resilience, and the ability to influence and inspire others.
• Excellent communication skills, with the ability to articulate a clear vision and rally teams and stakeholders.

What do we offer?

• Work-life balance Time recording with flexible working hours
• Culture Our unique, Scandinavian corporate culture with flat hierarchies and short decision-making paths within our cooperative structure, as well as a high level of appreciation, particularly through our feedback culture and regular 11 meetings
• Further development access to our learning library for online training and participation in targeted training and further education programmes.
• Employee benefits Discounts on our entire product portfolio and access to the Corporate Benefits Programme with attractive discounts for your well-being and budget. We also offer a company pension scheme.
• Sustainability With our sustainability strategy 'Stronger Planet Stronger People', we aim to be the most sustainable dairy company in Germany.
• Location Culinary catering in our company restaurant with daily fresh meals - refined with our Arla products and a Starbucks corner. In addition, our office is easily accessible thanks to good transport links with a train station and motorway access and we offer a job ticket and free employee parking.

Your way to Arla
Please apply via our website stating your desired salary and availability. For further information, please contact Elena Sampalioti, Head of Talent Acquisition, at

Equal opportunity
Arla Foods is a company with equal opportunities for everyone regardless of age, race, gender or any other criteria that is not a professional qualification for an open position. Purely for reasons of readability we have chosen to create all our job postings in male format. We explicitly look forward to all applications regardless if the candidate is male, female, diverse and will also exclude any other criteria from our screening process that is not professional qualification.

Agency disclaimer
Arla Foods Deutschland has chosen carefully selected external vendors ("Headhunter") to work on specific roles and we hold long term working relationship with them. Arla Foods Deutschland is not seeking any new partners until further notice. Therefore we are asking you to refrain from any contact requests by phone, e-mail or in any other way towards any Arla Foods representatives. Please note that all candidate resumes that are send to us without a written and signed search assignment will be deemed made available free of costs.

Shape the Future of Dairy
Arla is a global leader in the dairy industry, committed to enabling good food choices that make life better, providing people with natural, sustainable nourishment, while taking care at every step to ensure Arla is a choice they can feel good about. If you are looking to shape the future with an ambitious global cooperative that truly cares about your growth, where everyone feels valued and empowered, and collaboration is the core of culture, Arla is a choice you can feel good about.

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