Sales Manager, Workwear

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at 

We're not just a global leader in materials science and branding solutions; we're a team of passionate individuals committed to bringing brands to life and transforming how businesses connect with their customers. Whether through our Embelex platform, empowering creativity with on-product branding, or our Aftermarket solutions, optimizing apparel production and supply chains, we work together to solve complex challenges and create a more sustainable future.

Our vision unites us: Together, we connect the physical and digital to solve some of the world's most complex challenges.

We are seeking a highly motivated and experienced Sales Manager, Workwear, to join our sales team in Germany. This individual will be responsible for developing and maintaining strategic relationships with key workwear brands, driving new business opportunities, and ensuring exceptional customer satisfaction. The successful candidate will have a proven track record in sales and account management within the workwear industry, a deep understanding of the market, and a passion for delivering results.

Key Responsibilities:

• Business Development: Proactively identify and pursue new business opportunities within the workwear industry, leveraging emerging trends, innovations, and developments.

• Strategic Planning: Develop and execute comprehensive strategic plans for key workwear brands,  aligning with overall company goals.

• Relationship Management: Cultivate and strengthen relationships with key decision-makers within workwear organizations, building trust and rapport.

• Negotiation and Contracts: Lead negotiations and contract discussions with clients and stakeholders, ensuring mutually beneficial outcomes.

• Performance Monitoring: Track and analyze commercial performance metrics, including revenue, pipeline, margins, and market share, reporting findings to management.

• Market Intelligence: Stay abreast of the latest trends, innovations, and developments in the workwear industry, sharing insights with the team.

• Collaboration: Work collaboratively with cross-functional teams to deliver a seamless and exceptional customer experience.

• Experience: 5+ years of experience in sales and account management, with a strong focus on workwear.

• Industry Knowledge: Deep understanding of the workwear industry, including current trends, challenges, and opportunities.

• Technical Expertise: Advanced knowledge of embellishment techniques and products (e.g., HTL, sublimation, woven).

• Excellent communication and presentation skills.

• Strong negotiation and influencing abilities.

• Ability to work independently and as part of a global team.

• Strong analytical and problem-solving skills.

• Fluency in German and English. Additional languages are a plus.

• Willingness to travel internationally within the EU and Asia (15-30%)

• Valid driver's license

Every voice. Every day Eight Values. One Team

We understand diversity and equal opportunities as enrichment for our future-oriented work at Avery Dennison. With us, teams are balanced and diverse. Because each of us is unique, and we appreciate bringing together different personalities and talents.