Marketing & Channel Manager - SEA/Paid Search

Probably the least boring job you'll ever have.

At air up, we don't just make bottles. We unbore water with flavor by scent. It makes no sense until you try it, and once you do, there's no going back. Behind it all are teams pushing boundaries every day. Product bends taste and design in new directions. Marketing turns ideas into moments people talk about. Operations makes sure those moments reach hands everywhere.

Working here feels like stepping on stage: professionalism meets passion, curiosity meets courage. You'll experiment, fail fast, learn faster, and actually see your ideas come to life. It's refreshingly low politics and low ego. Just smart, driven people who lift each other up and make things happen. And whatever happens, it sure won't be boring.

Welcome to air up.

We're building a global love brand — fast, ambitious, and data-driven.

To fuel our next growth chapter, we're looking for an experienced
SEA Manager
who owns Google Ads performance end-to-end and brings a
strong Marketing Analytics mindset
.

You understand how all marketing activities — online & offline, paid & organic — influence SEA results and can turn insights into sharp, actionable measures.

You'll work autonomously, proactively, and confidently across the organization while shaping one of our most business-critical growth engines.

*** This role is located in Munich, Germany***

*** In this role, we follow a hybrid working model: time in the office each week to collaborate and connect with the team, balanced with remote days that support focused, independent work.***

Your Responsibilities

• Own SEA strategy & planning:
  Develop SEA strategies aligned with marketing priorities and market focus.
• Build & run campaigns:
  Create and manage Search, Shopping, PMax, Brand/Generic campaigns with strong hands-on execution.
• Analyze, forecast & optimize:
  Own forecasting, performance reviews, and ongoing optimizations based on data-driven insights.
• Test & improve structures:
  Drive A/B testing, experimentation, and continuous structural improvements.
• Budget ownership:
  Manage budgets, allocate efficiently, and ensure profitable scaling.
• Cross-channel thinking:
  Understand how brand, creator, retail, organic, and offline activities impact SEA outcomes—and quantify it.
• Deep analytics partnership:
  Collaborate with Data & Analytics on deep dives, measurement approaches, test design, and decision frameworks.
• Dashboard & reporting enablement:
  Define reporting needs and enhance dashboards (Looker Studio/BI).
• Tool ownership & stakeholder alignment:
  Own Google Ads/GMC and collaborate confidently across teams and seniority levels.

That's You

• You have several years of hands-on SEA / Google Ads experience.
• You are strong in end-to-end campaign ownership and SEA strategy.
• You understand Marketing Analytics and can turn insights into actionable steps.
• You are confident in forecasting, planning, structuring, and optimizing campaigns.
• You keep up-to-date with Google Ads innovations (e.g., Performance Max, AI features).
• You are fluent in German and English.
• You work autonomously, proactively, and comfortably own topics independently.
• You are skilled in stakeholder management and collaboration across teams and levels.

The benefits listed below are intended for full-time employees. For other employment types, including working students and minijobbers, benefits may differ based on the terms of their contract and applicable regulations.

But what's in for you?

30 days of vacation

discount on our products

employer-funded pension & location related insurances (may vary per country)

purpose built office in MUC

personal development

regular team events

start-up spirit

workation options (availability may differ by role)

air up have developed an innovative and world-first drinking system. Through scent alone, the air up bottle brings flavour to simple tap water and can be enjoyed without any single-use plastic bottles, sugar, or additives. air up is a young, fast-growing company filled with ambitious and creative minds from various backgrounds.

air up is an equal opportunity employer and is committed to maintaining an equal opportunity environment for all persons free of discriminatory behaviour. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression.