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Demand & Field Marketing Director
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Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll doAs we aim to accelerate our growth in Germany, we are seeking a dynamic Marketing Director for DACH to join our team. In this role, you will play a pivotal role in helping us sustainable and consistent revenue growth. The successful candidate will own go-to-market planning and execution for Docusign's marketing programs across the DACH market to grow awareness, capture demand and accelerate pipeline. The successful individual will have a deep understanding of the German market and business landscape, a solid understanding of the SaaS space and ideally experience operating in growth-centric organisations. This is a high impact role that combines strategy, leadership, project management, creative thinking, demand generation and execution. Developing, mentoring and hiring talent into the DACH Marketing team is key to ensuring success over the long term.
This position is a people manager role reporting to the VP Marketing, EMEA.
Responsibility
Build and own the marketing strategy for DACH and be able to turn strategy into an operational plan that delivers sustainable growth
Use data-driven analysis to identify opportunities for improvement across the entire GTM function
Define which key tactics to use to engage our ideal audiences that drive action including 1st/3rd - party events, webinars, digital marketing, PR and content marketing programs
Collaborate closely with business development teams to ensure success of marketing programs and impact on pipeline/bookings
Track and analyse industry trends and competitor efforts to extend the company's leadership position
Demonstrate leadership to positively influence cross functional teams and communicate up to senior leadership
Ensure close alignment with the Global Demand Centre to localise relevant programs for the DACH Market
Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What you bringBasic
- 12+ years in Marketing experience in Germany, preferably within the SaaS industry, with - 5 in leadership positions
- People management experience and building scaling high performance teams
- Experience marketing solutions and products to specific industry verticals, with multi-channel distribution efforts
- Experience in effective initiative management and cross-functional leadership
- Proficiency in spoken and written German and English
Preferred
- Strong leadership, strategy, and execution skills with demonstrated track record of scaling marketing teams
- Excellent organizational, presentation and writing skills
- Experience managing teams across multiple countries and languages
- A strong mix of analytical and creative skills
- Experience marketing through, with and to partners
- Building engagement programs to influence C-Suite
- Good knowledge of CRM and marketing automation technology
Working here
Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.
Accommodation
Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at
If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at for assistance.
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