B2B Event Marketing Manager

About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we're building the delivery of (almost) everything and you'll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isn't always easy, but it's definitely exciting. Here you'll learn more, build more, and ship more than in most other companies. You'll be challenged a lot, but also have a lot of fun on the way. So, if you're a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

The global B2B marketing team at Wolt is seeking an experienced and dynamic B2B Event Marketing Manager with a primary focus on Wolt Ads to lead and manage the planning, execution, and optimization of our B2B events globally. In this first-of-its-kind role, you will be responsible for creating impactful event experiences that engage prospects and customers, build brand awareness, and drive business growth across Wolt Ads, as well as Wolt for Work, Merchants, Wolt Drive and more.

What you'll be doing

You will collaborate closely with cross-functional teams, including Sales, PR and Comms, Account Management, Product, and Marketing—particularly the Wolt Ads commercial and product teams—to deliver seamless, engaging, and results-driven events. The ideal candidate has a proven track record in managing B2B events from conception through execution, with a focus on strategy, logistics, and measurable outcomes.

Day-to-day in this role you'll:

• Develop and hands-on execute the global B2B event strategy—with a strong emphasis on Ads-focused industry events, advertiser engagements, and partner activations—including trade shows, conferences, webinars, and virtual events aligned with business objectives.
• Manage all aspects of event planning and logistics, on the ground or via partners, including venue selection, vendor management, budgeting, timelines, and event promotion.
• Work closely with the Sales, Product, and Marketing teams—especially Wolt Ads stakeholders—to identify key events, opportunities, and messaging that will resonate with target advertiser audiences.
• Own the end-to-end execution of event marketing campaigns, including pre-event promotions, event communications, and post-event follow-up.
• Partner with internal and external stakeholders to ensure the successful execution of event deliverables, including branding, content, speaking engagements, and presentations.
• Develop event-related marketing collateral, including invitations, landing pages, presentations, and booth materials.
• Monitor and analyze event performance data, including attendance, engagement, and ROI—with a focus on Ads-specific KPIs—to optimize future events.
• Research and identify new event opportunities to expand our reach and impact in the B2B space, particularly within the digital advertising and retail media ecosystem.
• Collaborate with marketing automation and content teams to nurture leads generated from events and ensure effective follow-up strategies.
• Manage event-specific budgets, ensuring all activities are delivered on time and within financial constraints.
• Maintain a pulse on industry trends to ensure we are leveraging cutting-edge strategies and technologies for events—especially within the advertising and retail media sectors.

Our humble expectations

• 5+ years of experience in B2B event marketing, with a proven ability to hands-on manage both in-person and virtual events.
• Experience working across diverse event formats such as trade shows, conferences, webinars, roundtables, product launches, and exclusive customer/partner gatherings.
• Strong project management skills with the ability to manage multiple events and campaigns simultaneously.
• Proven experience in managing event logistics, budgets, vendor relationships, and timelines.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Strong understanding of B2B marketing principles and how events fit into the broader marketing funnel—experience in advertising, media, or retail media environments is a strong plus.
• Data-driven mindset with the ability to analyze event performance and apply insights to future events.
• Experience working with event management and marketing automation tools (e.g., Cvent, Eventbrite, HubSpot, Marketo, etc.).
• A proactive, creative, and strategic thinker who can thrive in a fast-paced environment.
• Ability to travel and manage on-site event coordination as needed, mainly across European countries, with an emphasis on Nordics.
• Multi-lingual competence - a strong plus.

What we offer

• The opportunity to build something meaningful and global, surrounded by kind and ambitious people.
• A chance to shape how Wolt's B2B products reach and impact businesses across markets.
• Lots of learning, growth, and ownership in a high-growth tech environment.
• Competitive salary and benefits, including eligibility for our long-term incentive plan.
• A genuinely supportive culture that values diversity, curiosity, and getting better every day.

Next steps

• An introductory chat with our TA team.
• A conversation with the Hiring Manager and the team.
• A practical task or case study (for relevant roles).
• Final interviews with the wider team.

Our Commitment to Diversity and Inclusion

We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

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