TikTok Shop Lead

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

At SharkNinja, our purpose is to positively impact people's lives in every home around the world. We create high-quality, innovative consumer products that delight customers. From Shark cleaning appliances to Ninja kitchen solutions, we deliver bold thinking and breakthrough products that redefine categories.

Role Overview

The TikTok Shop Lead (Germany) will be responsible for launching, growing, and scaling SharkNinja's TikTok Shop business in the German market. This role requires a mix of e-commerce expertise, social commerce insight, and hands-on execution. You will drive revenue growth through strategic campaign management, creator partnerships, and optimization of TikTok Shop operations.

Key Responsibilities

• Manage P&L for TikTok Shop Germany, delivering against sales and profitability targets.

• Content & creator partnerships: Build and scale relationships with TikTok creators, agencies, and affiliates to drive product awareness and sales.

• Campaign execution: Develop, launch, and optimize TikTok campaigns, leveraging data-driven insights to maximize ROI.

• Promotions & pricing: Strategically plan couponing, discounting, bundles, and seasonal activations to accelerate growth.

• Cross-functional collaboration: Work closely with Category Marketing, D2C e-Commerce, operations, and global TikTok teams to ensure smooth execution.

• Data & reporting: Monitor KPIs (GMV, ROAS, CAC, retention) and deliver regular performance updates to leadership.

• Market insights: Stay on top of TikTok Shop trends, competitor strategies, and platform updates to keep SharkNinja ahead.

Qualifications & Skills

• Proven experience in e-commerce, digital marketing, or social commerce; TikTok Shop/affiliate marketing experience strongly preferred.

• Strong understanding of TikTok's creator economy and affiliate ecosystem.

• Analytical mindset with experience in data-driven decision-making.

• Excellent relationship-building and negotiation skills.

• Strong project management and organizational skills; able to thrive in a fast-paced, entrepreneurial environment.

• Fluent in German and English (written & spoken).

Why Join Us?

• Be at the forefront of social commerce innovation in one of Europe's fastest-growing markets.
• Opportunity to shape and scale SharkNinja's presence on TikTok Shop from the ground up.
• Dynamic, collaborative, and high-growth environment with a global brand that values creativity and impact.

Our Culture

At SharkNinja, we don't just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company—you're part of an outrageously extraordinary community. Together, we won't just launch products—we'll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:

Life At SharkNinja

Outrageously Extraordinary

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at