Digital & Media Manager C&E (m/f/d)

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill, Compeed, Solpadeine, NiQuitin, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to win in self-care.

As the Digital & Media Manager Central & East Europe, you will play a pivotal role in championing our brand within the different categories, focusing on both the owned and earned media channels, while influencing the paid media strategy. Reporting to the Digital & Media Lead, you will be responsible for deploying a sufficient, overarching media strategy (high focus on digital) with the agency, support the brand teams on engaging content for media activities and ensuring alignment with brand objectives and messaging. Within this you are leveraging consumer insights and data-driven analytics to optimize performance and drive category growth.

• Brand Representation in media & digital:
• Be the Digital & Media Manager of selected brands, bringing your knowledge while coordinating and influencing cross-functional and cross-country teams (global & local, as well as sales & marketing etc.)
• Lead the responsible media agency to develop best-in-class strategies in different markets with different media landscapes to drive ROI behind media invests and continuously optimized results
• Collaborate agile and feel as a brand ambassador mainly in the digital space, ensuring brand consistency across all touchpoints
• Taking care of the website structure with leading the responsible tech agency
• Campaign Execution:
• Based on the central master assets, execute digital content for advertising campaigns ensuring alignment with brand objectives and target audience.
• Ensure activation of the content as in the media guidelines in collaboration with the media agency and monitor impact of the campaign and optimize content and messaging based on real-time insights.
• Performance Analysis:
• Analyze performance metrics and provide insights to inform future campaign strategies and optimizations from any digital action.
• Stay updated on industry trends and best practices in digital marketing to drive innovation and excellence.
• Support Content adaptation/ development:
• Support the brand in content adaptation across various (digital) platforms, including websites, social media, email marketing to drive audience engagement and brand/category visibility.
• Coming up with clear recommendation tailored to specific target audiences and platforms to make assets in the different media environment work even harder towards the brand KPIs
• Support brand teams in influencer marketing to make our brands visible and loveable for the relevant audience

• 3+ years of experience in digital and traditional media marketing
• Proven track record in executing multi-platform advertising campaigns
• Strong understanding of the DACH media landscape (Eastern Europe is a plus)
• Experience with vitamin products or supplements is a bonus
• Passion for digital media, social platforms, and building strong digital brands
• Skilled in digital marketing tools like Meta Business Manager and others
• Fluent in English and German

Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Find out more about Total Rewards at Perrigo. 

Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here

Applicants please note: To apply to this position please click the APPLY button at the bottom of the application.  (The SAVE button will only save your profile information but not submit an application for this open position.)  Thank you.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law.  #weareperrigo