Lead Product Designer

Job Description
As Lead Product Designer at JustPlay, you'll shape the design vision and elevate our product design function. This is your chance to make a lasting impact on a platform used by millions — with a focus on content discovery, player motivation, and engagement design. You'll bring proven expertise in gamification, with a demonstrated ability to create experiences that inspire players and drive retention.

You'll drive business impact through design, ensuring every player interaction contributes to JustPlay's growth and mission. You'll also help unlock operational efficiency by integrating AI tools and workflows across the digital product development lifecycle, helping teams move faster and smarter.

As a leader, you'll coach, mentor, and grow designers, fostering a culture of creativity, accountability, and learning. You'll work closely with cross-functional partners to deliver both bold long-term ideas and immediate, high-impact improvements.

Job Requirements

• 5+ years' experience leading a mobile product design team, ideally within entertainment or gaming
• Experience scaling or refining established design teams and processes
• A portfolio showcasing impactful mobile design work
• Proven expertise in gamification and user engagement
• Expert proficiency in Figma
• Meticulous attention to detail and a commitment to craft

Nice to Have

• Background in loyalty or rewards platforms
• Mobile gaming experience.
• Deep understanding of mobile gaming trends and the advertising landscape

Job Responsibilities
Design Leadership

• Lead user experience from conception to launch, developing and advocating the design vision for one of the world's top entertainment apps
• Manage, mentor, and support a team of product designers across iOS, Android, and web
• Build a culture of craft, collaboration, and continuous learning
• Champion product design throughout the organization, educating stakeholders and establishing design-led practices
• Drive measurable business outcomes through design decisions that balance player delight and company growth
• Promote and integrate AI-assisted design tools to streamline creative workflows and improve quality with a strong bias towards quality and velocity

Hands-On Design

• Create user-centric designs, wireframes, prototypes, and mockups for the JustPlay app
• Develop features that elevate the entire player journey, with emphasis on game discovery and loyalty gamification
• Build and evolve JustPlay's design guidelines and design system

Collaboration & Strategy

• Partner closely with product managers, engineers, and stakeholders to develop innovative solutions within technical constraints
• Apply platform best practices (iOS, Android) to ensure design quality and seamless interactions across devices
• Transform research insights and analytics into actionable design concepts
• Work with cross-functional leaders to identify where AI and automation can streamline design operations

Continuous Improvement

• Establish and maintain effective design processes that scale with your team
• Proactively identify opportunities to enhance product usability
• Stay current with mobile gaming trends and the advertising ecosystem
• Foster a high-performing, growth-minded design team through mentorship and feedback

Job Benefits

• Work-Life Balance and Flexibility: Flexible working hours and options for digital nomads, occasional office visitors, or regular office-goers
• Employee Stock Options: Opportunity to join our Virtual Share Option Program (VSOP) and share in the success of an already profitable company
• Mental Health Support: Free personal coaching through our partner to support our team members to live fulfilled lives at home and at work
• Training & Development: A competitive personal development budget of up to 2000€/year for training, conferences, workshops, etc., and free language courses with Chatterbug
• Germany-Based Benefits: 25 vacation days, free Gympass gold subscription, free monthly Deutschland-Ticket, and a monthly €50 tax-free internet contribution
• State-of-the-Art Equipment: Doesn't matter if you are a MacBook or Windows user; we will provide you with the technical gear you need to succeed
• A Relocation Package: Includes visa support for those who need it
• Berlin Office Perks: Ergonomic setup, free daily lunch, and a dog-friendly environment.
• Engaging and Diverse Work Environment: Join a diverse team, with over 29 nationalities working from 20 different locations

*Benefits may vary depending on location and contract type. Do not hesitate to ask us about more details on our benefits offer.

About Us
Come join the company that's transforming the world of mobile gaming by making playtime truly rewarding. At JustPlay, we're on a mission to build a fairer, more sustainable Play-to-Earn ecosystem—one where players are rewarded for their time, and engagement drives continuous growth.

Since launching in 2020, we've grown into one of the world's leading loyalty gaming platforms, with over 25 million downloads and 500,000+ daily active users. Bootstrapped and headquartered in Berlin, our global team spans 20+ countries and is united by a belief in fun, fairness, and meaningful impact.

We're leading a massive shift in the gaming industry—but it's still early enough for you to make your mark. At JustPlay, you'll have the freedom to shape bold ideas, drive real impact, and be part of a company that's not just growing fast—but growing right.