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Brand Lead, Dach

vor 2 Wochen

Munich, Deutschland Apellis Vollzeit

In the buildup to the upcoming launch of its groundbreaking treatment for patients with geographic atrophy, Apellis DACH is seeking a passionate, enthusiastic, and talented individual for the role of “Brand Lead, DACH”. This is an exciting opportunity to make a significant impact for patients living with geographic atrophy and the company, leading the cross-functional Brand team in its first commercial launch in the DACH region and their first commercial launch in the ophthalmology space. The Brand Lead, DACH will oversee and lead all (pre-launch) marketing efforts in the cluster.

Tasks
- Preparing the Launch of our new targeted C3 therapy incl. pre-Launch activities
- Overseeing the classic and digital Marketing Mix along with the organization’s strategic priorities
- Strategic Analysis of Market and competitive Environment
- Insight generation and market research, Oversee competitor activities
- Driving the preparation and execution of the cross-functional Brand and Launch Plans for the DACH region in alignment with the international brand plan
- Leading the cross-functional DACH Brand Team and the DACH Marketing team
- Adoption and execution of key regional launch tactics including branded and disease state campaigns, positioning, and messaging platforms
- Work closely with international, global and US colleagues to ensure alignment on the strategic plan, represent DACH positions in international Brand Team projects
- Identify, Plan, manage and monitor resources for the marketing team (HR, budget tracking and agency management)
- Cross-functional leadership of the DACH congresses, events and ad board strategy with execution of local congresses, stand-alone (launch) meetings and commercial ad-boards
- Establish strong relationships and develop collaborative partnerships with key internal and external stakeholders in the field of Geographic Atrophy
- Demand Planning and Sales Forecasting
- Overseeing all strategic and tactical Marketing tasks, for example the development, production and distribution of Marketing Materials, Organization of external and internal marketing and sales events. Manage efficiently external vendors: e.g., event, communication, and creative agencies.

**Requirements**:

- University degree in life sciences, business, or marketing
- At least 10 years of relevant marketing experience in the biotech and/or pharmaceutical industry
- Launch and country level marketing experience
- Prior experience in Ophthalmology (preferred), sales and/or sales management and international experience working across countries would be a plus
- Hands-on approach and entrepreneurial spirit
- Demonstrated success working in a cross-functional and cross-geographical team environment
- Ability to navigate and be successful in a fast-paced, results-driven environment, managing through ambiguity
- Strong communication skills with the ability to influence across functions and varying levels of the organization
- Excellent written and oral communication skills in German & English, French would be a plus
- Willingness and ability to occasionally travel within the DACH region