Working Student

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**e help the world run better A**

t SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

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**hat you'll do**

Position title: Marketing & Communication for Innovation Experience

Work Area: M**arketing**
Location: Walldorf
Expected start date: September 01, 2025

Are you a creative thinker with a passion for storytelling, marketing, and innovation? As a working student in our team, you’ll play a key role in bringing SAP’s most immersive experiences to life—across events, Experience Centers, and digital platforms

**In this role, you’ll**

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- upporting marketing initiatives for events, Experience Centers, and other key physical and digital touchpoints.C
- rafting communication plans that span internal and external channels like newsletters, websites, and social media.C
- reating high-quality assets including copy, photos, and videos to be used across digital and in-person experiences.S
- upporting internal communications and storytelling within the Experience Hub.S
- haping dedicated employee engagement formats to drive awareness and adoption.D
- riving operational excellence across marketing and communication initiatives.R
- esearching new trends in marketing, digital storytelling, and experience design.

**What you bring**

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- nrolment in a Master’s degree program—ideally in Marketing, Communications, Business, Design, or related fields.A
- creative mindset with strong storytelling and presentation skills, and a good eye for design and visual clarity.C
- uriosity about SAP’s solutions and a desire to translate that value into engaging narratives.S
- olid skills in Microsoft Office, especially PowerPoint; experience in photo or video editing is a plus.I
- nitial experience in marketing, content creation, or internal communication.A
- proactive, self-organized, and collaborative working style.E
- xcellent verbal and written communication skills in G**erman a**nd English.W
- illingness and ability to work on-site in Walldorf on a regular basis.

**Meet your team**

You’ll join the Experience Hub, a dynamic, creative team within SAP’s Customer Success board area. We’re responsible for flagship touchpoints like:
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- AP Experience CentersS
- AP AppHausS
- AP’s Learning CentersE
- xecutive-level Events

Our mission is to create exceptional, immersive experiences that showcase SAP’s business value—powered by real-life use cases, demos, and design-led storytelling. From ideation to execution, we shape how customers engage with SAP across the entire value journey.

Curious About Our Work?

Here’s a taste of what we’re working on:
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- vents: SAP Saphhire Event ShowcaseS
- AP Experience Centers: Are you ready for innovation? Discover SAP Experience CentersS
-.Mart: POV: You're Hungry and You Head to The Smart Store with No Cashiers and No Lines

This is an SAP global, strategic, paid working student position that provides students with opportunities to find purpose in their careers.

Workingstudent #Werkstudent #Internship #Praktikum #Thesis #Germany #Deutschland #Student

B**ring out your best**

**We win with inclusion**

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.