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**Brand Director - MSP Global**

**Location**: Cologne, Germany
**Languages**: English (required); German (preferred)
**Employment Type**: Full-time
**Reports to**: CEO

**About MSP Global**

MSP Global is the leading platform for the Managed Service Provider (MSP) ecosystem in Europe. Anchored by our flagship annual festival at PortAventura, Spain — the continent’s largest and most dynamic gathering of MSPs, MSSPs, IT consultants, and enterprise IT leaders — we are rapidly expanding into a full-spectrum brand. Our vision is to create a global hub for learning, networking, partnering, and growth across the MSP community.

With a unique blend of festival-style events, digital content, media assets, and peer membership networks, MSP Global aims to redefine how MSPs engage, collaborate, and scale in a fast-moving IT landscape.

**Role Overview**

We are seeking a visionary **Brand Director** to lead the strategic development and execution of the MSP Global brand. This is a senior leadership role responsible for defining and driving a long-term brand strategy that integrates media, content, events and community networking into a cohesive and compelling global proposition.

**Key Responsibilities**
- **Strategic Brand Development**:
Craft and deliver a brand strategy that expands MSP Global from a flagship event into a multi-platform brand with high-value, segmented propositions for MSPs, MSSPs, IT consultants, and enterprise IT buyers.
- **Portfolio & Product Vision**:
Lead development of new content, media, and membership assets, including a membership network — identifying white spaces and aligning product initiatives with clear audience needs and market opportunities.
- **Event Leadership**:
Build upon the success of the PortAventura festival, evolving its positioning, programming, and experience to reinforce MSP Global as _the_ must-attend event for scaled MSPs across Europe. Launch further events, targeting the key markets.
- **Data first operating model**:
Establish a team culture of data-centricity which is used to underpin customer value as well as strategic decision making.
- **Customer & Market Insight**:
Own customer segmentation, market taxonomy and product positioning. Translate audience insight into tailored value propositions across media, events, and community platforms.
- **Cross-functional Leadership**:
Oversee a multidisciplinary brand team (marketing, content, commercial, operations customer success), aligning all activities to the strategic vision and championing cross-team collaboration.
- **M&A Integration**:
Partner with leadership and investor team to evaluate brand fit, articulate value creation plans, and integrate acquired businesses into the MSP Global ecosystem.
- **Brand Governance & Consistency**:
Maintain a consistent brand voice and identity across all channels and assets, ensuring every customer touchpoint reinforces our values and mission. Internally and externally.

**Experience & Skills**:

- 5+ years of experience in senior leadership or strategy roles within marketing services, media, digital content, membership or within the IT channel, MSP, VAR or in a SaaS environment
- Proven success in developing and scaling a brand across digital, live, and community formats.
- Track record of leading cross-functional teams to execute strategic projects and deliver measurable impact.
- Strong understanding of audience segmentation, market analysis, and value proposition design.
- Commercially astute, with experience working alongside sales and product to drive growth and monetisation.
- Exposure to M&A integration a strong plus.

**Attributes**:

- Strategic thinker with a creative, entrepreneurial mindset.
- Strong communicator, comfortable influencing at C-level and across disciplines.
- Insight-driven and customer-centric in approach.
- Comfortable navigating ambiguity in a scale-up setting.
- Passion for the MSP/IT channel landscape.

**Why Join MSP Global?**
- Be at the forefront of a fast-scaling brand redefining B2B engagement in tech.
- Shape a unique and differentiated platform with real influence in the MSP ecosystem.
- Work with a passionate, agile, and visionary team.
- Enjoy the energy of a high-growth, entrepreneurial culture.
- Play a central role in creating Europe’s most exciting MSP brand, with global potential.

Ability to commute/relocate:

- 50667 Köln: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- How many years of experience in senior leadership or strategy roles do you have in general?

**Experience**:

- marketing/Media or IT Channel: 5 years (required)

Work Location: Hybrid remote in 50667 Köln