Marketing Lead Germany

vor 17 Stunden

Berlin, Deutschland ON RUNNING Vollzeit

Stellenbeschreibung: At a Glance: We are looking for a strategic, entrepreneurial and dynamic marketer to take On to the next phase in Germany. You will partner closely with the local country team and Head of Marketing Central Europe to craft and deliver the long term brand and marketing plan, authentically bringing to life On's mission and shape the future of run culture in Germany. This role reports to the Head of Marketing Central Europe and is based in Berlin, with some travel required in line with business needs. Your Team: We're the friend who shows you where to find city adventures, the run crew captain who won't let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We love getting to know our community and finding out what they want and need. We're always looking for new, interesting ways to communicate our products - so if you have an idea that could be our new secret weapon, speak up and run with it (literally) We're big thinkers and change-makers, constantly reinventing how we do things - questioning the status quo and finding new ideas to try as inspiration strikes us. Your Mission:
Be the brand voice, market and consumer expert for Germany
Lead and inspire the German marketing team behind a single vision, foster an inclusive team culture as part of the wider European Team
Ensure On's brand and story is consistently communicated across all channels and aligned with internal Marketing strategies
Craft and deliver against a unique consumer centric German marketing plan that energises the brand, captures new audiences and builds brand equity
Partner with Brand Comms to continuously find new ways to reach and position On as an innovation driven Performance Running brand with key growth audiences
End to end accountability of the local extension of global GTM, brand, and product campaigns for the German market
Plan and manage the local marketing budget and track ROI
Effectively collaborate with internal partners and department heads to align marketing efforts with company strategy and goals
Your Story:
At least 5 years in a progressive, multi-channel dynamic brand marketing roles
At least 3 years of experience in a leadership role and demonstrated skills in establishing and leading diverse high performing teams
Strategic mindset accompanying an innovative and creative personality with a strong business acumen
You are an expert in brand development, brand strategy and brand direction
You are hands-on, you make things happen and you are able to deliver end to end
Understanding of brand storytelling and how to bring this to life
A true team player, you understand and respect the importance of collaboration and compromise
A real linguist, you're as confident speaking and writing in German as you are in English

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