Global Lead Marketing Excellence

**Make your mark for patients**

We are looking for a **Global Lead Marketing Excellence** who is a visionary and execution-driven leader to join us in our **Asset Maximization & Stakeholder team based in one of the UCB sites**: based in our **Atlanta, Georgia office** in the U.S. or Brussels, Monheim, Germany or Slough.

**About the role**

The Global Lead Marketing Excellence’s goal is to transform Global Marketing into a strategic growth engine by developing a future-ready marketing capability ecosystem Globally. The Lead Marketing Excellence role bridges strategic asset leadership, human capability development, and modern marketing transformation. This role focuses on empowering marketers to become Adaptive Human Leaders and Tech-Enabled Integrators across all levels, regions, including local affiliates. It also involves anchoring a global capability journey centred on asset value maximization, advancing and integrating marketing skills like omnichannel, augmented AI decision making, innovation excellence, and customer insights and experience.

It champions innovation by fostering a modern marketer mindset rooted in experimentation, equity, and digital fluency—accelerating GenAI, omnichannel, and analytics adoption while embedding marketing as a value multiplier across the asset lifecycle. The role also drives capability development by designing a global Marketing Capability Framework, defining learning journeys, and activating programs that grow marketing into a strategic advantage. Finally, it cultivates a vibrant global-to-local community of practice that promotes peer learning, co-creation, and shared ownership, ensuring alignment with local relevance.

**Who will you work with**
- Partner cross-functionally, Globally, and Regionally (e.g., Medical, Access, Data, Regulatory, Learning & Development, etc.) to embed marketing as a value multiplier across the asset lifecycle.
- Navigates across internal and stakeholder dynamics as much as global-local dynamics, enabling inclusive, context-aware thinking across assets, functions, and markets and functions
- Partner with Talent and Learning & Development to maximize the impact transversally

**What you’ll do**
- Brings deep stakeholder empathy to align customer, business, and team needs, ensuring marketing efforts reflect real human insights—not just internal goals.
- Trusted Cross-Functional Connector: Builds authentic, high-trust relationships across marketing, sales, product, and tech to move strategies forward
- Champion a modern marketer mindset rooted in experimentation, growth, equity, and sustainability.
- Accelerate the adoption of GenAI, predictive analytics, digital tools, and omnichannel asset strategy across teams.
- Enhance digital marketing capability, ensuring the sharpening of foundational capabilities and the development of innovative capabilities over a defined period of time
- Partner cross-functionally (e.g., Medical, Access, Data, Regulatory, etc.) to embed marketing as a value multiplier across the asset lifecycle.
- Monitor emerging trends and external best practices to future-proof marketing excellence.
- Encourages people to incorporate varied perspectives to strengthen the innovation process
- Operates as a recognized expert to utilize marketing automation platforms, content management systems (CMS), social media management tools, marketing analytics platforms, and other relevant marketing technologies to execute marketing campaigns, manage customer data, personalize marketing efforts, measure marketing performance, and optimize budget
- Design and embed a Marketing Capability Framework within the business
- Define and manage learning journeys, certification pathways, and continuous development programs tailored to each marketer’s role and region.
- Partner with Talent and Learning and Development and other enablers to assess proficiency levels and ensure progression across core and leadership capabilities.
- Activate onboarding, recognition programs, and coaching communities to grow marketing into a strategic, competitive advantage.
- Launch and scale a Global-to-Local Marketing Community of Practice—enabling cross-market knowledge exchange, peer learning, and capability amplification.
- Establish a dual role of the Global team as Foundation & Amplification and Local teams as Activation & Relevance, ensuring alignment without rigidity.
- Foster a trusted space for marketers to co-create, challenge, and grow together, building a sense of purpose and shared excellence.

**I**nterested? For this role, we’re looking for the following**education, experience,**and**skills**
- Bachelor’s degree
- 12 + years in strategic marketing, preferably in global and regional roles within biopharma/healthcare or consumer industries.
- Experience with global-to-local execution, customer-centric marketing, and digital and omnichannel ecosystems.

**Preferred Qualifications**
- Master’s degree/Certification in Marketing
- Fluency in AI/GenAI tools,