Lead SEO

**Job Summary**:
**Use the sample functions below to help you fill in the Job Summary box. Use these functions as starting points or create your own.**

**Sample Manager functions to elaborate on**: executing direction from leadership, delivering results that align with strategic objectives, communicating critical information to other teams, managing vendor relationships, developing processes that align to organizational goals, specific technical skills required for managing a process.

**Roles & Responsibilities**:
**Core Responsibilities**:

- Mentor and guide team of analysts, ensuring their professional growth and development.
- Oversee the analysis of industry trends, user behavior, and competitive landscape to identify best practices.
- Demonstrate technical excellence in SEO and digital marketing on the projects and for building the function using tools like SemRush, SEOclarity, Search Console and web crawling tools.
- Provide insights, datasets, reporting dashboards, and competitive intelligence for WBR and MBR through data visualization tools like Power BI, Looker or similar tools.
- Aggregate data to support enterprise initiatives from a digital perspective.
- Define metrics, quantitative and qualitative measurement strategies, and drive content and web analytics initiatives.
- Partner with cross-functional teams to leverage third-party and internal tools for deriving customer experience insights.
- Identify opportunities for efficiency and productivity improvement through automation, product, and process improvements.
- Collaborate with other functions to enhance insights and drive strategic initiatives.
- Study customer behavior to identify improvement opportunities.
- Build and oversee reports using data tools like Adobe Analytics or similar web analytics tools.
- Ensure alignment and communication with stakeholders across various departments.

**Years of Experience**:

- 6+ years of work experience in Analytics & SEO
- 2+ years of Online/ Retail experience

**Education Qualification & Certifications (optional)**

**Required Minimum Qualifications**:
List the education, certification, and work experience for an incumbent in the job. Enter the Minimum Qualifications and Preferred Qualifications as directed, and delete the areas not used.

List the education, certification, work experience and skills required to mínimally qualify an individual for the job.
- Bachelors Degree - any discipline (preferred B. Tech/ MBA)

**Skill Set Required**

**Primary Skills (must have)**
- Time and resource management
- Project management
- Stakeholder management and coordination
- Search Engine Optimization (SEO) tools like SemRush, SEOclarity, Search Console and web crawling tools.
- Data Analysis - analytical, problem-solving skills
- Experience in 2 or more web analytics or digital experience analytics tools
- Adobe Analytics/ Google Analytics
- Fullstory or similar tools
- Hotjar or similar tools
- Ability to handle high-pressure situations and dynamic environment
- Time-management and organization skills
- Strong execution skills and able to drive operational excellence
- Verbal, written and technical communication skills enabling presentation of concepts and ideas
- Proficient with MS Office Suite (Word, Excel, PowerPoint, and Outlook)
- A positive attitude and extreme attention to detail

**Secondary Skills (desired)**
- JIRA workflow management skills - reporting, dashboard, analysis, data extraction basis JQL query
- Content Management System
- Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law._