Digital Content Writer Specialist

vor 21 Stunden

Munich, Deutschland Siemens Vollzeit

Do you love storytelling and driving results?

At Siemens Digital Industries Software, you will join a globally distributed team that’s driving the future of marketing. We believe in people-first marketing and people-first work We are looking for a dynamic, results-focused content writer to deliver quality writing pieces that appeal to our audiences in the Marine and Heavy Equipment industries. Bringing your experience with the buyer’s journey, engagement strategies, and execution, you’ll immediately make an impact through a positive relationship with your peers, content marketing specialists, and a large team of B2B marketing professionals.

Experience in demand generation marketing for software is needed. You will work with regional teams and partners around the globe, so international marketing experience is helpful. Together, we will continually review campaign and program performance and results to ensure we exceed our team’s targets.

Key Responsibilities
- Build content (white papers, eBooks, blogs, articles, etc.) targeted at campaign personas to optimize the customer journey and

deliver the right message at the right time
- Conduct research and SME interviews on industry solution topics
- Turn complex data and technical information into compelling stories to craft clear and concise persona-based narratives
- Proofread and edit

Required Qualifications
- Bachelor’s degree in Marketing, English, Journalism or related field
- The right person has 2+ years of successful experience across B2B digital and inbound marketing
- Proven work experience as a Content Writer, Copywriter or similar role
- Experience with Content Management Systems (e.g. Contentful)
- Results-oriented and flexible to work in a fast-paced environment
- Proven track record of owning outcomes and optimizing for engagement and conversion metrics
- Strong verbal and written communication skills and the ability to work optimally across internal and external organizations
- Possess outstanding problem-solving, analytical, and research skills
- Keen eye for details and an obsession for accuracy
- Understanding of search marketing

Employee Benefits
- Healthcare benefits (medical, dental, vision)
- Life insurance covered by Siemens.
- Long-term and short-term disability plans covered by Siemens.
- 401K matching
- Flexible time off, including paid volunteer time off

Working Conditions/Physical Requirements:

- Normal office environment or working remotely
- Minimal travel required (less than 15%)

LI-PLM

DISW

LI-HYBRID

**Organization**: Digital Industries

**Company**: Siemens Industry Software GmbH

**Experience Level**: Experienced Professional

**Full / Part time**: Full-time

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