Pr & Social Media Executive

**Contract Type**

Permanent

**Career Level**

Experienced Professional

**Functions**

Marketing

**Salary Range**

Competitive salary

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.

**To achieve our ambition, we are looking for colleagues who are ready to join us on this journey Tomorrow can’t wait, let’s shape it together**

BAT GERMANY IS LOOKING FOR A SOCIAL MEDIA SPECIALIST (M/F/D)

SENIORITY LEVEL: Junior Manager

FUNCTION: Consumer Experience

LOCATION: Hamburg, Germany

REPORTS TO: PR & Social Media Manager

ROLE POSITIONING AND OBJECTIVES

Purpose of this role is to contribute to building a strong social media and PR presence for the new category (PRRP) portfolio introduced by BAT, aligned with our vision for A Better Tomorrow and the ambition of creating a Smokeless World.

We are looking for a consumer-centric conceptual thinker with a deep understanding of social media platforms and the German media landscape to amplify brand equity and help deliver commercial targets.

To succeed in this role, you should be someone who:

- Is always up to date with the latest social media trends
- Has a keen eye for emerging talents and creators
- Believes in the power of impactful storytelling
- Thinks outside the box and brings fresh, bold ideas to the table

You will support and help build state-of-the-art, measurable campaigns that can be extended across other consumer experience touchpoints.

WHAT YOU WILL BE ACCOUNTABLE FOR
- Support the Social Media & PR Manager in delivering PRRP SoMe & PR Targets (e.g. reach, engagement rate & other metrics) through the on-time, in-full execution of launches and activations based on the campaign cycle-plan
- Drive the creative development and rollout of measurable activation concepts - including messaging, asset creation, KPIs, and coordination of local market approvals
- Collaborate closely with brand management team to ensure all communications are aligned with global brand strategy, positioning and visual identity
- Monitor and analyze channel performance, identifying new opportunities to elevate brands within the allocated budget frame
- Build and manage partnerships with press, celebrities, KOLs and content creators - always aiming for the most impactful outcome while staying aligned with local guidelines and BAT’s marketing principles
- Oversee and manage external agencies to ensure seamless execution of campaigns and extract key learnings to inform future initiatives
- Keep a close eye on competitors and emerging social media trends to unlock new creative opportunities
- Prepare and deliver senior stakeholder presentations, showcasing results, insights, and forward-looking recommendations

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- University degree in Marketing, Communications, Public Relations, or a related field - or equivalent professional experience with a minimum of **3-5 years in communications, PR, or social media role**:

- A **consumer-first, creative mindset** with a deep understanding of **digital behavior** and a passion for identifying and leveraging **emerging trends and storytelling**:

- Proven expertise in the **German media landscape**, including strong relationships or working knowledge of key media outlets, celebrities, and content creators
- Demonstrated **project leadership skills**, with the ability to manage complex, cross-functional campaigns from concept to execution
- A high-level of **ownership and initiative**, with the ability to work independently, prioritize effectively, and deliver results in a fast-paced environment
- Strong **organizational and stakeholder skills**, including experience working with external agencies and global teams
- Excellent **communication skills**, with the ability to engage confidently with senior stakeholders and cross-functional partners
- A **solution-oriented, entrepreneurial mindset,** always looking for new ways to create impact and challenge the status quo
- Fluency in German (mandatory) and **English**

What we offer you?
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement - it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in o