Werkstudent Digital Aftermarket Specialist

Überblick:
Today, more than 7,500 employees in over 90 locations on all continents are working on solutions to these challenges. Bruker continues to expand its extensive product and solution offerings, its broad installed base and its reputation with customers. As one of the world's leading analytical instrument companies, Bruker continues to strive to fully meet the needs of its customers and to continue to develop state-of-the-art technologies and innovative solutions for today's analytical challenges.

The position holder will support the further implementation of BBIO SLS Connected Services, including synergies between the various portfolio elements such as Connexus, Specialized Incubation Services (SIS) or other digital platform based services, the One Bruker online shop with a focus of launching new product categories such as training, services and software and supporting the onboarding and operation of new Bruker groups in the store, the SLS “Horizon 2” digital services (ProDiagnose, ProSupport, etc.). The job holder will also have the perspective of supporting the introduction of BBIO SLS Connected Services Horizon 3 products. The overall objective of this position is to help deliver on the BBIO strategy and to create continuous value through cross-platform offerings and sales.

Aufgaben/Verantwortlichkeiten:

- Responsible for day-to-day and other defined tasks related to business development support for Connected Services platforms, e.g. Connexus and Connexus “Specialized Incubation Services (SIS)”
- Responsible for day-to-day and other defined tasks related to Bruker LabScape Webshop operations.
- Participation in defined initiatives and projects to support key business metrics of the Connected Services platforms and the Webshop, such as number of registered and operational service providers, breadth and depth of instruments and services available on the platform, transactions driving activities; revenue growth, increase in average basket value, increase in returning customer and repeat shop purchase rates.
- Administration of defined Webshop content and data, including introduction and maintenance of shop items (description, pictures, banners, price) and promotional offers.
- Participation in defined initiatives and projects to improve operational processes across all platforms, e.g. mapping Connexus and Connexus SIS data into Salesforce and SAP, invoicing and financial reporting for Connexus and Connexus SIS; converting draft orders into real orders, increasing quote-to-revenue conversion for the Webshop.
- Takeover of cross-platform project management tasks including meeting preparations and follow-up with stakeholders to ensure appropriate activities are completed in a timely manner, especially as new features or products are introduced.
- Takeover of assigned business development and customer support tasks contributing to cross-selling across platforms, answer customer inquiries, conduct assigned customer demos. These duties may also include interacting with Third-Party cooperation partners, such as for lead generation campaigns on our platforms.
- Participation in activities related to the introduction of new modules or features on Connexus/Connexus SIS platforms or new product categories in the Webshop.
- Participation in activities supporting a systematic customer dialogue in close cooperation with Marketing.
- Creation of monthly Webshop reports with revenue and other defined metrics as well as defined evaluations such as top selling products/ABC analyses; creation of corresponding reports for the Connexus/Connexus SIS business regarding the salesforce customer pipeline, the customer engagement level, instruments and services connected to the platform and revenue development.

Qualifikationen:

- Bachelor's degree
- Optional: Advanced training, additional qualifications:

- relevant education or training in commercial administration and online marketing
- practical experience in the administration of digital platforms, including online shops
- practical experience in digital campaigns including conversion optimization
- Affinity for/knowledge of project management
- advanced knowledge of using merchandise management system of online shops
- advanced knowledge of/affinity for cross-platform digital marketing, marketing automation, SEO
- affinity for technical concept/architecture of digital platforms
- knowledge of/affinity for customer relationship management system, order management and logistics processes
- MS-Office (advanced)
- Salesforce (basic)
- SAP (basic)
- Shopify or other online shop backend (advanced)
- Project management (basic)
- Cybersecurity (basic)
- Able to work autonomously
- Analytical skills
- Be proactive
- Communication skills
- Organizational skills
- Resilience
- Sense of responsibility
- Solution-oriented work
- Team player
- Time management
- English language B2
- German lanuage B2