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Channel Lead

vor 2 Wochen

München, Deutschland Daiichi Sankyo Europe Vollzeit

This social media professional will drive and support the globalization of the company's global social media strategy with a strong focus on social media compliance, establishing global channel standards, and governance.

**Roles and Responsibilities**:

- Lead the development and execution of a unified LinkedIn strategy that spans multiple regions, ensuring it aligns with corporate objectives and complies with local market regulations and standards.
- Establish a consistent and standardized LinkedIn page experience across all regions, balancing global guidelines with the need for localized content and engagement.
- Oversee social media agency supporting LinkedIn globalization efforts
- Lead internal review process/submission for establishing global channel and develop global content criteria
- Work directly with multiple LinkedIn reps to ensure contractual alignment and page infrastructure development/migration of channels and deactivate inactive channels across the various regions.
- Create and enforce governance structures for LinkedIn usage, ensuring that all content, community interactions, and account activities comply with legal, regulatory, and corporate standards.
- Collaborate with legal, compliance, and other internal stakeholders to ensure that LinkedIn practices are fully aligned with global policies and local regulations.
- Monitor LinkedIn activity to ensure adherence to governance standards and best practices, proactively addressing potential risks or violations.
- Partner with regional teams across marketing, communications, and HR to ensure a cohesive LinkedIn strategy that aligns with both global objectives and local market needs.
- Serve as the go-to expert for LinkedIn governance, providing support and guidance to internal teams and regional stakeholders on best practices, compliance, and content management.
- Develop and maintain an enterprise messaging strategy for replying to public messages and comments
- Facilitate regular cross-functional meetings to ensure that global LinkedIn strategies are in sync with regional marketing and communications efforts.
- Develop comprehensive playbooks and resources that define LinkedIn governance, content guidelines, community management strategies, and engagement protocols.
- Lead the creation of change management materials to ensure the seamless adoption of global LinkedIn standards across the organization, including training, tools, and communication strategies.
- Provide ongoing training, support, and resources to regional teams to help them understand and implement LinkedIn governance and best practices effectively.
- Support the head of Enterprise social media with the creation of company-wide standards, security measures and other policies/procedures to ensure complaint and best practice social media operations including but not limited to user access, password security, etc.
- Oversee social media channel registry portal
- Identify complaint model for global user access/publishing including but not limited to Business Manger based assess and/or identifying global complaint publishing platform - will include overall support of rolling out model and necessary training materials.
- Establish global channel/content criteria model based off learnings/guidance established in defining LinkedIn structure
- Build process efficiencies across social media submissions and adjust and manage the social approval process across an array of stakeholders
- Help establish global content criteria standards and structure.
- Execute social governance strategy across the enterprise including updating policies, monitoring trends and working cross-functionally to ensure the risk to Daiichi Sankyo is minimized.
- Help establish, plan and facilitate regular meetings with regional social media counterparts to provide updates on Enterprise progress, share best practices and facilitate internal knowledge sharing
- Provide training(s) of new resources to regional social media users
- Create feedback loop to assess regional needs that may require Enterprise support/investment for future tools/technologies/resources/etc.

**Personal skills and professional experience**:

- Profound experience in social media management, including global social media strategy - focusing on governance and compliance. Proven track record of managing social media channel standards and governance, particularly on LinkedIn, within a global or enterprise-level environment.
- Strong experience developing and implementing social media policies and governance frameworks, playbooks ensuring adherence to legal, brand, and compliance standards across regions AND experience working cross-regionally to effectively train regional stakeholders.
- Strong experience with social media enterprise software, particularly publishing, listening and metrics tools such as Hootsuite, Khoros, Sprinklr, Klear, Meltwater, Talkwalker or other comparable tools
- Experience in a highly regulated industry such as finance,