Paid Social Marketing Specialist

Founded in 1996, mobile.de disrupted the status quo of buying and selling cars as the first online vehicle marketplace.

Today, we are Germany's largest vehicle marketplace with around 1.4 million listed cars, commercial vehicles, motorcycles and e-bikes. Both private customers and more than 40,000 registered vehicle dealers use the platform and benefit from 108 million customer visits per month. As a “one-stop shop”, mobile.de's offering includes financing and leasing solutions in addition to buying and selling - and we will not stop innovating. If you are driven by an eagerness to learn and a passion for collaboration then we should get to know each other.

mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

What we offer

Meaningful Work: We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers as well as shape the future.

Growth and Development: We are a global organisation who truly believes in growing our people. To support this we offer lots of development and training opportunities and provide a budget for our team members.

Connection and Inclusion: Our culture is the glue that holds us together. We believe in making meaningful connections and creating an inclusive atmosphere with lots of opportunities to connect both in your day to day work and through social team activities (online and offline).

What you’ll do & Who you are

Paid Social Specialist

As the Marketing specialist of Paid Social, you will be responsible for growing channels across our

mobile.de

and

brand. You will be a crucial part of our Performance Marketing team as Paid Social experts and help us scale cost-effective customer acquisition across multiple businesses. Reporting to our Performance Marketing Team lead, you will help develop and execute the strategic plan, use analytics to inform decisions, and drive execution to optimize a significant marketing budget against company goals.

This role is a high-performance/high-impact role with the opportunity to work with teams across the organization - from Brand, Product, Creative, and Analytics. To kick things off, we would like you to focus on various Paid Social channels (such as Meta, TikTok, and potential new platforms) as Strategic Investments and work with our in-house experts to find synergies to bring high-quality customers to the business. Lead the roadmap development and execute key campaigns across our portfolio, with the main focus moving mobility together.

You will- Plan, design, and execute paid social (Meta, TikTok, Pinterest, Snapchat, etc) campaigns from execution to completion.- Use a data-first approach to analyze performance drivers to optimize for channel ROI.- Be responsible for all campaign trafficking, quality control, campaign launch, reporting, and analysis. This is a hands-on role building & optimizing campaigns.- Optimize campaign performance towards activation, retention, and reactivation goals.- Analyze & report on campaign KPIs to key stakeholders.- Partner with internal teams to optimize campaign performance; e.g. Creative, Product, CRM, etc.—(targeting, optimization, creative direction, etc.)- Provide project management support to ensure deadlines are met- Design, implement and analyze A/B split tests across paid social channels

You are- Track record of efficient growth through a solid understanding of paid social and all performance marketing metrics (CPM, engagement rate, CPA, CPC & CAC)- Experience running large growth campaigns on paid social media platforms including Facebook, Instagram, Pinterest, TikTok, Reddit and Snapchat- Strong communications and presenting skills with an eye for creative performance.- Strong quantitative & analytical skills; able to use data to optimize day-to-day performance- A process-improvement mindset to help us become more efficient in our activities.- A curiosity to not just know what is happening, but to understand why it is happening.- Obsessed with growth and building things while not being afraid to get your hands dirty- Familiar with the fast-paced, demanding and analytical startup environment- A positive mindset towards challenges and new opportunities and a natural hustler with a contagious “can-do” attitude

You have- A bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.- 4+ years of experience directly managing paid social campaigns on the client-side (preferred) or at a performance marketing agency.- Must be proficient at Excel for performance analysis (pivot tables, formula building, etc)- Knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup and troubles