Associate Brand Trainee

Description & Requirements

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

**Start date**:1st April 2025

**We are EA**

We're Electronic Arts' Marketing, Commercial, and Positive Play Organization (MCP). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their EA journey. Our teams develop the strategic vision of our games; build multi-channel campaigns; build global engagement; develop global insights; and we accelerate sales and publishing efforts worldwide.

Most importantly, we do all of this by understanding - and celebrating - the diversity of our players, so we can deliver the content they want as they want it.

**The Challenge Ahead**:
Join our dynamic team, with members in Cologne and Geneva, working on the EA SPORTS FC franchise. Our responsibilities span diverse topics, collaborating with clubs, leagues, players, agencies, and the community on campaigns and activations.You will focus on social and community engagement, tailored to local players, communities, and influencers. In addition to supporting the team, you will also lead independent projects.

You will receive comprehensive training in integrated product marketing and communications, with access to a mentorship program, as your professional development is crucial to us. While marketing is your primary focus, you'll have opportunities to explore other departments. The traineeship lasts 18 to 24 months.

**What you will do**:

- Reporting to the Markets Marketing Manager, you will get insight in and support three local and international teams in their daily work with focus on campaign execution on EA SPORTS FC:
**Brand Campaign**
- Align product conversations with brand voice and social media policies
- Monitor and flag crises and trends.
- Localize marketing assets.
- Develop media strategy and manage content distribution, engagement, and reporting.

**Partnerships**
- Manage relationships with clubs, content creators, and partners.

**Integrated Communications**
- Implement and monitor consumer, media, and influencer activities.
- Handle media and influencer outreach independently or with agencies.

**Team Collaboration**
- Communicate with regional and international teams to maximize communication exposure. Support the EA marketing team with daily operations and requests.

**Skill Development**
- Learn marketing skills: press releases, communication strategies, crisis management, PR, and content creation.

**What we're looking for**:

- First experience (e.g. through internship) in agencies or marketing / communication departments, ideally within sports marketing
- Fluent level of both German and English
- You are able to work in an international environment.
- Positive and flexible personality
- Experience with football and entertainment
- Good knowledge of the media and communication landscape
- Experience with consumer behavior on digital channels
- You will have the ability to balance a variety of projects
- Accurate and reliable handling of sensitive data
- Basic knowledge of image processing (for example, Adobe Photoshop)

**What's in it for you? Glad you asked**
- Comprehensive training on all aspects of up-to-date integrated product marketing and communications
- Autonomous and creative work in an intercultural environment.
- Appropriate compensation as a trainee.
- 28 days annual leave.
- Flexible working hours related to your individual work-life balance.
- Precautionary measures which put your health and wellbeing first e.g. by doing your traineeship partially from home
- Further benefits and perks.

You will be equipped with a full, high-quality remote working tech setup including Laptop, Phone and screen.

**Where will you work**:
We have a flexible work model in place. This means you will work in the office in a weekly rhythm (3 days per week).