Paid Social Marketing Lead

PERGOLUX is a rapidly growing e-commerce company in the Home & Garden sector that designs, manufactures and sells Pergolas. Founded in Norway, PERGOLUX is constantly looking for growth opportunities and is already available in more than 14 countries in Europe, Australia, North America and South America.

If you have a passion for outdoor living products and a desire to work in a dedicated environment with amazing colleagues - you've come to the right place

**We make the dream possible. Be part of our dream team**

**Your Tasks**:

- Develop, implement, and optimize paid social media strategies across Meta Ads (primary) and TikTok (secondary).
- Fully manage paid social in one key market (e.g., USA or Germany) end-to-end, including strategy, media buying, and creative direction.
- You break up silos between the performance marketing managers of our different markets in the paid social domain. You establish a paid social ‘pod’ with which you ensure knowledge sharing, best practice development & initiation of new strategic growth opportunities in the paid social domain across markets
- Lead creative strategy development with the support of a creative strategist and design team.
- Design and implement systems for efficient campaign management, reporting, and scaling processes
- Stay ahead of industry trends and leverage cutting-edge tools (e.g., Adtribute, Klar, TripleWhale) for attribution and analytics.
- Collaborate closely with the Head of Performance Marketing and other stakeholders to ensure seamless execution of initiatives.
- Coach performance marketing managers on how to best spend high monthly budgets (≥$1M per month) effectively and drive strong ROI.
- Balance strategy for both D2C eCommerce and lead generation campaigns, with a primary focus on D2C.

**What You Bring**:

- 3+ years of experience in paid social media marketing, with a proven track record managing monthly ad budgets of $300k+ for a single brand, having seen growth rates of 50%+
- Strong experience in Meta Ads (primary) and working knowledge of TikTok Ads.
- Experience managing teams and scaling campaigns across multiple markets.
- Analytical mindset with the ability to develop data-driven creative strategies.
- Familiarity with attribution tools like Adtribute, Klar, and TripleWhale.
- Understanding of high AOV products and long sales cycles is a plus.
- Expertise in creative analytics to refine and optimize ad performance.
- Solid understanding of the paid social landscape and trends.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Excellent organizational and communication skills.
- Availability to work from our Frankfurt office 4 days a week.

**What we offer**:

- A dynamic international work environment in a rapidly growing company with many growth opportunities
- Central office location
- Hybrid work model (80% on-site | 20% remote)
- Ergonomic workstations and modern laptops.
- Employee events (summer party, Christmas party, after-work gatherings)
- Access to the Corporate Benefits portal
- Employee discounts on PERGOLUX products
- Motivated and supportive colleagues who help each other
- Strong focus on professional development and skill-building
- Free drinks and snacks
- Employee referral program

For more exciting insights into the PERGOLUX culture visit our Linkedin or Instagram page

Pay: From 60.000,00€ per year

Ability to commute/relocate:

- 60329 Frankfurt am Main: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- What are your yearly gross salary expectations?

**Experience**:

- paid social marketing: 3 years (required)

**Language**:

- English at C2 (required)

License/Certification:

- residence and work permit for Germany (required)

Work Location: In person