Paid Campaign Specialist

vor 1 Tag

München, Deutschland TÜV SÜD Customer Engagement & People GmbH Vollzeit

**Tasks**
- Develop, execute, monitor, and optimize high-performing campaigns across multiple platforms (LinkedIn, Google, Meta, Bing, etc.) with the target of lead generation or brand awareness.
- Collaborate with the Marketing Business Partners team to translate campaign briefs and budgets into campaigns and actionable PPC strategies, ensuring seamless execution and alignment with business objectives.
- Improve on the return-on-investment of digital activities by optimizing keyword portfolios, audiences, ad copies, landing pages and bidding strategies.
- Activate on data, research, and insights for the planning of target-oriented campaigns
- Analyze and monitor performance data using tools like Adobe Analytics and custom dashboards to refine paid strategies, enhance content delivery, and streamline internal processes.
- Oversee budget reporting and performance of all major metrics to evaluate campaign success and identify opportunities for improvement.
- Work in close exchange with the DM & eBiz CoE subteams and Creative & Publishing Hub to ensure the quality, consistency, and effectiveness of digital marketing initiatives.
- Build and maintain strong relationships with internal and external stakeholders to drive campaign success and achieve business objectives.
- Stay up-to-date with the latest PPC trends, emerging platforms, and best practices.

**Qualifications**
- University degree in marketing, communications, business administration, or related field
- Minimum of 4 5 years of experience in digital marketing, managing PPC campaigns.
- Preferred qualifications/certifications in Google Ads, Bing Ads, or other relevant PPC certifications
- Proven track record in Search Engine Advertising (SEA) and Social Media, with a strong understanding of campaign planning, target audience segmentation, keyword strategies, and bidding.
- Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and departments.
- Proven ability to manage multiple projects, budgets, and financial processes, as well as effectively allocate resources (including during peak periods), delivering projects on time and within scope.
- Strong analytical skills, with the ability to interpret data and insights to drive informed decision-making.
- Highly self-motivated, assertive, and capable of taking full ownership of projects and driving them to completion.

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